SVP, Marketing - Global

Job description

SALARY: $175,000 - 200,000 Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations. LOCATION: New York (Hybrid) Who are we? Influencer is the world's largest independent creator marketing specialist - founded by creators, powered by technology, and trusted by the world's biggest brands and platforms. With 6,000+ campaigns delivered, 90,000+ creators contracted, and a 92% client retention rate, we are entering our most ambitious chapter yet. At the heart of our growth is Waves - our proprietary AI-driven operating system that powers every step of the creator campaign lifecycle, from creator discovery and contracting through to live reporting and payments. As we pursue our mission to pay creators $1 billion, Waves is the engine behind that goal. Job title SVP, Marketing - Global Reporting of the role This role reports to the CEO Overview of the job As we enter our next stage of growth, we are evolving our global infrastructure into a unified four-pillar leadership model consisting of Revenue, Operations, Finance & People, and Marketing. We are looking for a commercially sharp, narrative-led, execution-driven SVP, Global Marketing to build the marketing operating system that elevates Influencer’s category leadership, generates demand, strengthens our partner ecosystem, and equips our Revenue teams to win globally. The mission for this role is to turn company strategy into market narrative, commercial momentum, and global brand consistency. You will own how Influencer shows up to clients, platforms, creators, press, talent, and the broader industry - ensuring every external touchpoint reinforces our leadership in creator marketing, our technology advantage, and our ambition to pay creators $1 billion. Primary KPI: Increasing global pipeline demand and marketing's measurable contribution to revenue growth. 3 best things about the job Be part of the fastest-growing global influencer marketing agencies. Joining the business at a time of growth and expansion as we formalize a global marketing structure. A rare chance to build and lead our global marketing function from the ground up, shaping the brand and voice of a category-defining company at a pivotal moment in the creator economy. Measures of success - in the first few months, you will have: Increased global awareness, reputation, and category leadership for Influencer Clearer and more consistent positioning across the US, UK, Europe, MENA, and other priority markets Measurable growth in marketing-influenced pipeline, qualified demand, and commercial conversion A sales team better equipped with sharper narratives, case studies, product collateral, and thought leadership Stronger earned media, awards, speaking presence, and executive visibility Higher-quality owned social output and a more consistent global content cadence More visible and commercially valuable platform partner marketing Successful launch and external adoption of Waves, Ocean, AI-enabled capabilities, and productized services through clear go-to-market strategy Clearer data visibility for marketing performance, channel effectiveness, event ROI, and pipeline contribution Roles & Responsibilities: Global Brand, Category & Narrative Leadership Own Influencer’s global positioning as the leading independent creator marketing specialist, ensuring our market narrative is clear, differentiated, and commercially useful across all regions. Translate company strategy, client success, platform innovation, and creator economy shifts into a sharp external point of view that strengthens awareness, trust, and category leadership. Build and govern the systems, guidelines, messaging frameworks, and quality standards that ensure brand consistency across every external channel, market, and leadership voice. Product Marketing & Go-To-Market Strategy Own the commercial positioning for Waves, Ocean, AI-enabled capabilities, and productized services, translating technical functionality into clear client outcomes. Partner with Product, Engineering, Product Solutions & Operations, and Revenue to build internal and external launch strategies for new features, services, and commercial propositions. Develop the messaging, case studies, collateral, and proof points that connect Influencer’s technology stack to efficiency, creativity, measurement, margin, and client value. Commercial Enablement & Demand Generation Equip Revenue teams with the content, tools, narratives, and proof required to win across every stage of the sales cycle. Build a disciplined demand engine across newsletters, reports, thought leadership, webinars, events, campaigns, and lead generation activity. Partner with the CRO and regional commercial leaders to ensure marketing supports priority sectors, strategic accounts, platform opportunities, and regional growth goals. Communications, Events & Leadership Visibility Lead Influencer’s global communications strategy across earned media, awards, press, speaking opportunities, and executive visibility. Build visibility for the CEO, CVO, CRO, regional leaders, and senior subject-matter experts, ensuring leadership profiles reinforce the company’s commercial and category narrative. Own the global events strategy across owned events, sponsorships, paid speaking, conferences, dinners, roundtables, and partner activations, with clear ROI discipline and commercial follow-up. Owned Channels, Content & Partner Marketing Own Influencer’s global social and content strategy across LinkedIn, Instagram, TikTok, and emerging channels, ensuring our presence feels creator-first, data-driven, culturally fluent, and commercially relevant. Build an always-on content engine that turns client work, research, events, awards, platform partnerships, and leadership thinking into consistent market-facing output. Develop co-marketing initiatives with global platform partners including TikTok, Meta, YouTube, Pinterest, Snapchat and others, ensuring our strongest relationships are visible and commercially valuable. Marketing Operations, Measurement & Team Leadership Build the processes, cadences, briefs, calendars, dashboards, and decision-making forums required for a globally consistent marketing function. Establish clear reporting across awareness, engagement, lead generation, marketing-influenced pipeline, event ROI, partner activity, PR impact, and sales enablement usage. Design the internal, external, agency, and freelance resource model required to deliver high-quality global marketing at pace. Cross-Pillar Collaboration CEO & Executive Partnership: Partner directly with the CEO to turn company strategy into clear external narrative, executive visibility, and market momentum. Revenue Pillar: Partner with the CRO to increase pipeline generation, improve conversion, strengthen strategic account plans, and ensure sales teams are equipped with sharper client-facing materials. Operations Pillar: Partner with the COO to ensure platform capabilities, operational innovation, and AI-enabled services are translated into compelling market narratives. Finance & People Pillar: Partner with CFO to measure marketing effectiveness and with People to ensure the external employer brand reflects Influencer’s culture, ambition, and leadership standards. What you will need: Senior Marketing Leadership: Proven leadership experience as a SVP, VP, CMO, or senior marketing executive in high-growth digital media, creator marketing, agency, ad-tech, platform, or technology-led environments. International Scale: Verifiable track record of building marketing functions, operating rhythms, and brand consistency across multiple geographies. B2B Growth & Pipeline Expertise: Deep understanding of how marketing contributes to pipeline, revenue growth, client retention, and commercial expansion. Product Marketing & Technology Storytelling: Ability to translate technical capability, AI innovation, and operational infrastructure into simple, compelling client outcomes. Communications & Executive Visibility: Strong experience across earned media, thought leadership, awards, speaking strategy, and leadership profiling. Partner Ecosystem Fluency: Experience building marketing programs with major platforms, media owners, agencies, or strategic partners. Collaborative Leadership Style: Exceptional relationship-building skills with the ability to partner across a modernized executive layout, explicitly collaborating with Revenue, Operations and Finance & People. Mission Alignment: Commercially sharp, execution-driven, culturally fluent, and aligned with Influencer’s mission to shape the future of marketing by humanizing brands. Why Influencer? You’ll join at one of the most exciting moments in our history, with a clear path to our $1B creator payments goal. Global partners of TikTok, Meta, YouTube, Pinterest, Snapchat and more with access and relationships few agencies can match A creator-founded company that understands culture from the inside, not just as a marketing exercise 200+ people across 9 global hubs, with the intimacy of a team where your work genuinely matters Competitive compensation, hybrid working from our New York office, and a benefits package tailored to your market A few of our core benefits: Hybrid working model Enhanced Parental Leave policies Private Health Insurance Wellness programmes and resources For more information on our benefits, perks and what makes us unique, please visit our website here At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.