System Architect Lifecycle Marketing

Job description

## About ElevenLabs ElevenLabs is an AI research and product company transforming how we interact with technology. We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world's most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We've raised $781M in funding and our last valuation was $11B - multiples of 11, always. We have expanded from voice into three main platforms: - ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale. - ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages. - ElevenAPI gives developers access to our leading AI audio foundational models. Everything we do is the result of the creativity and commitment of our team - builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you. ## How we work - **High-velocity:** Rapid experimentation, lean autonomous teams, and minimal bureaucracy. - **Impact not job titles:** We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you. - **AI first:** We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations. - **Excellence everywhere:** Everything we do should match the quality of our AI models. - **Global team:** We prioritize your talent, not your location. ## What we offer - **Innovative culture:** You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible. - **Growth paths:** Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities. - **Learning & development**: ElevenLabs proactively supports professional development through an annual discretionary stipend. - **Social travel**: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose. - **Annual company offsite:** Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy. - **Co-working**: If you’re not located near one of our main hubs, we offer a monthly co-working stipend. ## **About the Role** We're hiring a System Architect to build the engine behind our full-funnel lifecycle programs across Creator, Enterprise, and Developer segments. This is not a marketing technologist role — we're not looking for someone to maintain the stack. We're looking for someone to design the machine that runs on it. The core challenge: today, every new industry, segment, or language means another fork — another campaign tree, another set of manual sequences to maintain. Your job is to make those parameters instead. You'll architect a lifecycle system where launching a new vertical in a new market is a configuration change, not a rebuild, and where onboarding, nurture, upsell, and ABM programs compose from shared logic rather than duplicated effort. You'll be both architect and operator — defining the data model and segmentation logic underneath the journeys, then shipping them. You'll work closely with Product Marketing, Growth, and Data, and you'll scope engineering support rather than queue behind it. This is a build year: you're inventing the system, not inheriting one. ## **Key Responsibilities** - Architect a parameterised lifecycle system where new industries, segments, and languages are configuration, not new campaign trees - Design and launch onboarding, nurture, and upsell campaigns across Creator, Enterprise, and Developer segments - Prototype and ship your own integrations and logic; you scope engineering help, you don't queue behind it - Own lifecycle touchpoints across channels with clear, measurable goals - Build multilingual nurture flows that scale globally, maintaining message quality and performance - Set up and manage robust A/B testing plans and track performance across the full funnel - Own the reporting framework for lifecycle marketing; define success metrics and communicate learnings - Build ABM infrastructure for targeted, account-level nurture and retention programs - Partner with the design and engineering teams to deploy campaigns that require light integration or tech support - Bring structure and governance to lifecycle strategy—ensuring data hygiene, segmentation accuracy, and QA rigor ## **Who You Are** You think in funnels and systems, not one-off campaigns. You're equally comfortable in the weeds of a HubSpot workflow and in a room with Sales talking about pipeline quality. You default to testing and measuring rather than guessing, and you're excited about using AI to do more with less — automating the repetitive work so you can focus on strategy and experimentation. You move fast, take ownership of outcomes, and collaborate easily across marketing, sales, and product. ## **What You Bring** - 4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at a high-growth SaaS company - Deep proficiency in HubSpot — building workflows, scoring models, and automated nurture programs - Working knowledge of Salesforce and how marketing and sales data connect end-to-end - Experience building and managing lead scoring and MQL/SQL/PQL funnels - Experience running or supporting ABM programs for target accounts - Strong analytical skills — comfortable owning funnel metrics and translating data into action - Excellent cross-functional communication, especially with Sales and RevOps ## **Nice to Have** - Experience building AI-powered marketing workflows — for personalization, content generation, or campaign automation - Experience marketing to developer or technical buyer personas - Familiarity with product-led growth motions and PQL-to-enterprise conversion - SQL or basic data querying skills ## **Growth potential** We believe in hiring the best talent in the world to make an impact in the right role at the right time. At ElevenLabs, strong performance creates opportunities for growth. Here are some of the career paths you can expect after excelling in this role: - Lead social strategy across all ElevenLabs brands and sub-brands as the social function scales - Move into a broader content role spanning video, editorial, and social - Expand into brand marketing or creative direction as the growth team evolves ## **Location** This role is remote and can be executed globally. If you prefer, you can work from our offices in London, New York, Madrid, Warsaw and many more. #LI-Remote We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or other legally protected statuses.