Talent Acquisition Specialist

Job description

## About Us We power the world’s most influential tech gatherings. **TOKEN2049** is the flagship global event series where the web3 ecosystem converges to exchange ideas, network, and shape the industry. **SuperAI** is the premier platform gathering the brightest minds, enterprises, and builders in Artificial Intelligence. Together, our events bring together tens of thousands of attendees, top-tier speakers, and global media annually. ## Position Overview We are seeking a highly analytical, detail-oriented **Marketing Data Specialist** to bridge the gap between marketing strategy and data-driven execution. In this role, you will own the data ecosystem for both TOKEN2049 and SuperAI. You will analyze multi-channel campaign performance, optimize user acquisition funnels, manage audience segmentation, and build dashboards that provide actionable insights to maximize ticket sales, sponsorships, and global brand awareness. ## Key Responsibilities ### 📊 Data Analysis & Reporting - Design, build, and maintain automated dashboards (e.g., Looker Studio, Tableau) to track ticket sales, registration funnels, and marketing ROI. - Monitor and analyze performance across all digital marketing channels, including paid media (Google, X/Twitter, Meta, LinkedIn), email campaigns, and organic socials. - Conduct post-campaign deep dives to identify trends, evaluate channel efficiency, and provide strategic recommendations for future event cycles. ### 🎯 Audience Segmentation & CRM Management - Manage and clean our global database of attendees, speakers, sponsors, and media partners. - Develop advanced audience segmentation strategies for targeted email marketing campaigns based on historical attendance, industry verticals, and user behavior. - Ensure data hygiene, compliance (GDPR, PDPA), and smooth synchronization between our event ticketing platforms, CRM, and marketing automation tools. ### ⚙️ Conversion Optimization & Tracking - Own the setup and auditing of tracking pixels, Google Tag Manager (GTM), and GA4 to ensure flawless data attribution. - Collaborate with the growth marketing team to set up A/B tests for landing pages, ad creatives, and email copy, interpreting data to improve conversion rates. - Map and optimize the end-to-end user journey from initial touchpoint to ticket purchase. ## Job Requirements ### Experience & Education - **2–4 years of experience** in marketing analytics, data analysis, or growth marketing. - Proven track record working with large-scale events, B2B conferences, or high-growth tech companies. - A strong interest in, or professional exposure to, the **Web3/Crypto** and **Artificial Intelligence** ecosystems. ### Technical Skill Set - **Web Analytics:** Expert knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM). - **Data Visualization:** Proficiency in Looker Studio, Tableau, Power BI, or similar tools. - **CRM & Automation:** Experience with HubSpot, Salesforce, HubSpot, or event-specific platforms (e.g., Hubilo, Aventri). - **Languages (Plus):** Basic to intermediate knowledge of **SQL** for querying large databases is highly advantageous. ### Soft Skills - Excellent communication skills with the ability to translate complex data sets into clear, actionable stories for stakeholders. - A self-starter attitude capable of thriving in a fast-paced, deadline-driven event environment. - Strong organizational skills and laser-sharp attention to detail. ## What We Offer - Competitive salary and performance-based bonuses. - The opportunity to be at the absolute forefront of the Web3 and AI industries. - An international, dynamic, and collaborative team environment. - Complimentary access and travel to our world-class events.