Team Lead Content & Social Media Strategy

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Team Lead Content & Social Media Strategy based in Germany.** As Team Lead, Content & Social Media Strategy, you’ll shape the organic social presence of an established international consumer brand, with a strong focus on Instagram. You’ll combine strategic thinking, creative direction, and data-driven decision-making to grow awareness, engagement, and loyal communities. The role gives you ownership of the editorial strategy, content planning, publishing, optimization, and performance analysis across social channels. You’ll also guide a creative team, establishing effective workflows and helping colleagues consistently deliver high-quality work. Working cross-functionally with marketing, brand, creative, CRM, and ecommerce teams, you’ll ensure a coherent and engaging brand experience. You’ll stay ahead of platform trends, emerging formats, algorithms, UGC, and influencer opportunities to identify new ways to accelerate organic growth. This is an opportunity to combine people leadership with hands-on social expertise in a collaborative, international, and innovative environment. ### Accountabilities - Own and manage organic social media channels, with a primary focus on Instagram. - Develop and execute social media strategies designed to increase brand awareness, engagement, community growth, and follower growth. - Build and maintain an editorial content calendar, coordinating the scheduling, publishing, and optimization of content across relevant platforms. - Define appropriate content formats, messaging, creative approaches, and publishing strategies for each social channel. - Monitor community engagement, respond to comments where appropriate, and coordinate with internal teams to address customer or community needs. - Analyze organic social performance and create regular reports containing actionable insights and recommendations. - Identify high-performing organic content and support paid social amplification when relevant. - Collaborate closely with Brand Management, Marketing, Creative, CRM, and Ecommerce teams to ensure consistent and effective brand communication. - Support the development and execution of UGC and influencer marketing initiatives as these channels continue to evolve. - Lead, mentor, and support the content and social media team, establishing clear goals, priorities, expectations, and ways of working. - Organize and prioritize team workloads according to business requirements, campaign objectives, deadlines, and available resources. - Establish and continuously improve workflows covering briefing, feedback, review cycles, approvals, version control, and final delivery. - Ensure the team operates efficiently while consistently delivering high-quality content on time. - Provide regular feedback and coaching to help team members strengthen both creative quality and operational efficiency. ## Requirements - Proven experience in a mid-to-senior social media management role, preferably within retail, fashion, lifestyle, consumer goods, or another brand-led environment. - Demonstrated success in growing organic social media accounts, particularly Instagram. - Previous experience leading, mentoring, or managing a creative or social media team. - Strong experience providing creative direction, evaluating written content, and delivering constructive creative feedback. - Deep understanding of current social media trends, content formats, platform algorithms, audience behavior, and social media best practices. - Hands-on experience with social media management and analytics platforms such as Meta Business Suite, Metricool, or comparable tools. - Strong analytical capabilities, with the ability to interpret social performance data and translate insights into practical strategic recommendations. - Excellent organizational and project management skills, with the ability to manage multiple campaigns, priorities, stakeholders, and deadlines simultaneously. - Strong presentation, communication, and interpersonal skills. - Creative mindset combined with analytical thinking, commercial awareness, and strong attention to detail. - Self-driven, proactive, and comfortable taking ownership and working independently. - Strong leadership and people-development skills, with the ability to establish structure while encouraging creativity and initiative. - Native-level German, with a strong understanding of German-market audiences, cultural trends, and consumer insights. - Strong business-fluent English, both written and spoken. - Passion for social media, content creation, digital communities, and evolving platform trends. ## Benefits - Fully remote opportunity within Europe. - Flexibility regarding working hours and location. - Permanent, full-time employment. - Collaborative and supportive international working environment. - Opportunity to lead and develop a creative and social media team. - Innovative role with broad responsibility and diverse opportunities for professional development. - Flat organizational structures and short decision-making paths, enabling you to bring ideas to life quickly. - Opportunity to shape social media strategy and directly influence brand growth and engagement. - Corporate benefits program. - Regular employee events and opportunities to connect with colleagues. - Employee discounts on the organization's own products. - International environment with exposure to multiple markets, teams, and consumer audiences.