Team Lead, Field Marketing Northern Europe

Job description

Company Description Nexthink is the global leader in digital employee experience management. Our products allow enterprises to create highly productive digital workplaces for their employees by delivering optimal end-user experiences. Through a unique combination of real-time analytics, automation and employee feedback, Nexthink gives IT teams the insight they need to empower and even delight people at work. Headquartered in Switzerland with US headquarters in Boston, Nexthink also has offices in France, UK, Germany, Spain and UAE. Our growing team of Nexthinkers is proud to be making the digital work lives of nearly ten million employees across 1,000 customers more productive. At Nexthink, we believe actions are stronger than words when it comes to diversity, inclusivity, and equity in the workplace. Nexthinkers are multinational and multilingual, and come from all walks of life. We are committed to hiring a genuinely representative workforce that can create solutions and foster innovation for the modern digital employee experience. Join us today! #LI-hybrid Job Description Nexthink is growing—rapidly. With over 50% year-on-year global growth and some of the world’s most recognisable brands as customers, we’re on a mission to define and dominate the Digital Employee Experience (DEX) category. We’re now looking for a sharp, self-starting Team Lead, Field Marketing Manager to take the reins across Northern Europe , covering the UK & Ireland, Benelux and the Nordics. Based in London and reporting into the EMEA Field Marketing Director, you’ll be the go-to marketing leader for the region, helping drive awareness, generate pipeline, and fuel customer advocacy. This role is equal parts strategist, orchestrator and executor, with a bit of magician thrown in for good measure. You’ll: Build and execute local marketing plans that align with our global strategy but feel anything but templated. Own the regional marketing budget (yes, all of it), ensuring we spend wisely, efficiently, and with impact. Develop programs that speak fluently to C-level execs, hands-on IT operators, and everyone in between. Partner with our sales teams, global MSPs and local channel heroes to maximise coverage and influence. Roll up your sleeves to run campaigns, shape narratives, and keep the machine running with precision and flair. If you’re someone who thrives on autonomy, understands how to drive growth across multiple markets, and knows when to use charm, data, or a touch of dry humour to get things done, keep reading. Key Responsibilities Strategy & Planning Define and execute a demand generation plan for UKI and BeNeNor that’s aligned with global goals, but tailored to local market nuances. Orchestrate multi-channel marketing programs (ABM, events, digital, partner-led campaigns) that span the full funnel, from awareness to acceleration. Sales & Stakeholder Alignment Partner closely with regional sales leaders; join deal reviews, pipeline calls and QBRs like you’re part of the team, because you are. Work hand-in-glove with BDRs and AEs to drive lead follow-up and conversion. Pipeline doesn’t build itself, after all. Budget & Performance Management Own the regional marketing budget (spreadsheets can be fun trust us). Forecast, track and report on performance metrics with clarity and confidence. Prove what’s working, fix what isn’t. Partner & Account-Based Marketing Develop account-based strategies that weave in partner activities and customer engagement across target accounts. Co-create programs with global MSPs and local channel partners to expand reach and impact. Digital & Advocacy Ensure regional web and digital assets are optimised and compliant (hello GDPR). Partner with our customer reference and advocacy programs, because nothing beats a happy customer who’ll talk about it. Team Leadership Provide mentorship to junior marketers and interns as the team evolves Qualifications 10+ years in B2B marketing, ideally in a high-growth tech or SaaS environment. A proven track record of working closely with sales to deliver measurable pipeline. Deep knowledge of the UK, Ireland, Benelux and Nordics markets—ideally with experience running campaigns across all. Confident owning end-to-end programs, juggling stakeholders, and making decisions at pace. Experience working with Managed Service Providers (MSPs), resellers, and channel ecosystems. Fluent in pipeline: ABM, funnel metrics, lead scoring, intent data, automation tools (Marketo, Salesforce, etc.). Strong grasp of how to engage different personas—from CIOs to IT admins—and build content journeys that convert. Excellent communicator—written, verbal, and visual—with a knack for simplifying the complex. Comfortable with ambiguity, tight deadlines, and the occasional curveball. Calm under pressure, with a sense of humour to match. Why Nexthink? You’ll join a company redefining how IT understands and supports employees in a digital world. You’ll work with some of the brightest minds in the business—and have the freedom to make real impact in a region with huge growth potential. Oh, and you’ll have fun doing it. If you’re ready to take the next step in your marketing career, where strategy meets execution and no two days are the same, we’d love to hear from you. Additional Information We are 900+ employees strong in 21 countries across 8 different time zones, speaking 70+ languages. We are positive, we get things done, we keep growing, and we are one team, we are Nexthink. We believe actions are stronger than words regarding diversity, equity, inclusion, and belonging in the workplace. Nexthinkers are multinational and multilingual and come from all walks of life. We are committed to hiring a genuinely representative workforce that can create solutions and foster innovation for the modern digital employee experience. If you are looking for a change and like a nice atmosphere, lots of challenges, and having fun while working, this is a great opportunity for you! Check what we offer: 💼 Permanent Contract and a competitive compensation package 📍Amazing location in Cannon Street, not far from St. Paul's Cathedral. 🏡 Hybrid work model balancing office and remote work, fostering effective onboarding and team connections for new hires. 🏖️ Flexible Hours and unlimited vacation (employees have unlimited paid time off on top of the 25 days of holidays we offer) plus 3 company-paid volunteer days. 🩺 Fully covered private health insurance for you and your family, life insurance plans, and Medicash Solo Level 2, ensuring comprehensive protection. 💰 Pension contribution of 12% (6 % from the employee and 6% from the employer). 📚 Free access to professional training platforms to explore your interests and enhance your skills. 🍼 16 weeks of fully paid leave for primary caregivers, 6 weeks for secondary caregivers, and Kiddivouchers to ease childcare expenses. 🚆 50% reimbursement on public transportation fees, up to a maximum of 1,250£ gross/year. 🤸 Reimbursement of up to £40 for gym and fitness memberships monthly. 📣 Bonuses for referring successful hires after three months of continuous employment. Please note that not all the benefits listed above are available for temporary, contract, and internship roles. To ensure you have the most up-to-date information, we recommend checking with your Recruitment Partner. Videos To Watch