Team Lead Performance Marketing (f/m/x)

Job description

Develop and execute multi-channel digital marketing strategies (search, shopping, app stores, display, paid social) specific to the used-car sector Build and lead a high-performing team with scalable processes for flawless execution, optimization, and cross-channel knowledge sharing Define and integrate high-value keywords, audiences, and targeting tactics to drive qualified leads and sales across all channels Use data-driven, cross-channel insights and feedback loops to optimize efficiency, improve lead quality, and maximize ROI Partner with Tech, Data, copywriting, and product teams to enhance automation, measurement, experimentation, and creative output—including leveraging emerging AI-driven advertising capabilities 6+ years of hands-on experience managing large-scale paid media campaigns across digital channels such as search engines, app stores, display, and social platforms, with strong knowledge of emerging trends including AI-powered advertising Proven ability to design data-driven strategies, leveraging advanced audience segmentation, keyword and interest research, and robust feedback loops to optimize user quality, targeting, and acquisition costs Demonstrated strengths in analytics—translating complex campaign data from multiple channels into actionable insights and strategic recommendations to drive growth and ROI Strong leadership and team-building skills, with a track record of mentoring high-performing teams in fast-paced, results-driven environments Comfortable communicating with senior stakeholders & decision markets across the business A track record of utilising AI-driven tools and solutions to enhance campaign performance and efficiency, with an eagerness to experiment & learn Excellent organizational skills and creativity, with the ability to manage multiple projects, develop impactful campaigns, and collaborate on compelling ad copy and creative assets; fluent in English, with additional European language proficiency, especially German, a plus Autohero is Europe’s largest independent used car dealer, revolutionizing the way customers find and buy cars. As part of the Auto1 Group, we are disrupting one of the largest industries still dominated by traditional players. With our unique online and offline presence, we offer customers a seamless, transparent, and hassle-free car-buying experience. Our pioneering team of marketing experts uses data-driven insights to run efficient performance marketing campaigns and improve the customer journey. We operate all acquisition marketing and conversion optimization activities fully in-house, giving you the best environment to learn and grow. At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor. We are looking for a Team Lead Performance Marketing (f/m/x) to join our B2C brand Autohero . In this role, you will take full ownership of our digital performance marketing activities, including paid search, display, and social channels. This is a high-impact opportunity to shape our most critical customer acquisition strategies and drive the profitable growth of Autohero across Europe. You will leverage your deep operational expertise and business acumen to develop and execute scalable strategies that deliver measurable results and efficiently grow our customer base. What we offer Once a unicorn, now a listed public company, be part of our success story! We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings More than 90 different nationalities make up for a truly international and diverse working environment We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!