Team Lead, Product Marketing

Job description

Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols. We embrace the best of both worlds! Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar. We have offices in Montreal (Quebec), Austin (Texas) and Nicosia (Cyprus). **\*A select number of positions require full-time in office attendance\*** We are looking for an experienced Team Lead, Product Marketing to lead a fast-growing team that works on some of the internet's leading websites, driving A-Z digital marketing strategy and execution. **What you'll be doing:** - Lead, mentor, and develop a team of product marketing specialists, setting clear goals, providing feedback, and supporting professional growth - Own and define promotional strategies to meet and exceed product sales targets/KPIs across the team's portfolio - Oversee the execution of display advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis - Set direction for evaluating and improving campaign effectiveness, ensuring the team applies best practices - Guide analysis of traffic sources and metrics to build test cases for revenue generation (PC/Mobile) - Prioritize and oversee optimization and testing roadmaps across the team - Drive an A/B testing and optimization culture to grow revenue, and approve recommendations for new landing pages and page improvements - Monitor market changes and lead benchmarking against online competitors - Establish and own a continuous improvement process for brands/campaigns - Design, direct, and monitor user acquisition and retention strategies - Consolidate and present daily/monthly metrics and overall sales performance to stakeholders and leadership - Oversee traffic, keyword/branding rankings, search engine deployments, and general SEO functionality - Partner closely with Product Managers and Monetization specialists to conceptualize and prioritize SEO-centric ideas and optimizations based on feasibility and business impact - Manage team workload, resourcing, and reporting cadence **What you'll need to be successful:** **Must haves:** - 4+ years of professional digital marketing experience, including 1–2 years leading or mentoring a team - Bachelor's degree in marketing or a similar field - Strong analytical mindset - Proven digital marketing experience across multiple channels - Strong leadership, coaching, and people-management skills - Excellent organization and prioritization skills - Strong reporting, communication, and stakeholder-management skills - Collaborative, team-oriented approach **Nice to haves:** - Copywriting experience - Adult industry knowledge - Experience working at a medium or large company. - Statistics or Math related education background **As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees** **In this role you may be exposed to adult content**