Tech & Marketing Operations Specialist

Job description

**Are you ready to join our digital revolution journey?** At **[Aleph](https://alephholding.com/)**, we’re not just part of the digital advertising landscape—we’re shaping its future. Representing the world’s leading platforms, including TikTok, Amazon, Google, and nearly 55 others, we operate in 130+ markets across new and existing geographies. Our mission is to empower advertisers and brands to unlock the full potential of these platforms' advertising capabilities. By fostering long-lasting partnerships, we create limitless opportunities for people and businesses to advertise effectively at both local and global levels. With a presence spanning continents, Aleph offers you the chance to be part of a fast-growing, innovative team where your work makes a direct impact. If you’re ambitious, forward-thinking, and eager to thrive in a dynamic, global environment, Aleph is the perfect place to build your career. We're looking for a proactive, resourceful, and AI-forward **Tech & Marketing Operations Specialist** to manage our technology projects, keep our learning platforms running seamlessly, and power the marketing engine that brings students to them This role suits someone with a broad technical fluency who thrives on coordination, troubleshooting, and hands-on building. You don't need to be a professional developer, but you do need to be comfortable using tech tools to design, prototype, and ship real solutions. The position will be based at the Madrid office with a hybrid work model. ### What You’ll Do ## **Platform & Systems Management** - **Tech project management:** Manage technology-related projects end to end — defining requirements, building timelines, tracking progress, and identifying improvements that serve broader project goals. - **LMS management (WordPress & LearnDash):** Own the day-to-day health of our WordPress-based LMS and LearnDash plugin — user administration, course administration, email flows, bulk imports, new features, configuration, and troubleshooting. - **CRM & Marketing Automation (Salesforce & Salesforce Marketing Cloud):** Act as first point of contact for Salesforce and SFMC — build and test journeys, landing pages, and lead magnets; investigate and resolve issues the Operations team can't solve; escalate and follow up when needed. - **System integration:** Serve as the architect making sure LMS, CRM, Marketing Cloud, and Power BI talk to each other correctly — designing and implementing the technical architecture for data flows between platforms, including low-code integrations. - **Data integrity & reporting:** Review data integrity across LearnDash, Salesforce, and Power BI; execute queries and build reports/extracts for non-technical stakeholders; handle large-scale data reviews (including million-row datasets) when needed. - **Website support:** Provide general technical support for the website and coordinate with relevant resources to resolve issues. - **Compliance & security:** Help bring the LMS environment up to the organization's IT and security standards, acting as liaison between the Education team, developers/cloud providers, and Security/Legal/IT. ## **Marketing Operations & Growth** - **Campaign execution:** Build, test, and launch email and lifecycle campaigns in Salesforce Marketing Cloud — segmentation, audience building, A/B tests, send scheduling, and deliverability hygiene. - **Landing pages & lead capture:** Build and ship landing pages and forms based on designs provided by the internal design team; ensure correct lead routing into Salesforce, field mapping, deduplication, and follow-up automation. - **Tracking & attribution:** Own the measurement layer — GA4, Google Tag Manager, conversion pixels, UTM taxonomy and enforcement — so that every campaign, source, and channel is measurable end to end. - **Lifecycle & retention automation:** Design automated flows across the student lifecycle (onboarding, course progress nudges, re-engagement, certification, upsell) connecting LMS events to CRM and Marketing Cloud triggers. - **Martech stack & compliance:** Own the marketing technology stack and its integrations; keep consent management, cookie compliance, and data handling aligned with privacy requirements and company policy. - **AI for marketing:** Apply the same builder mindset to marketing — AI-assisted copy and creative variants, campaign localization at scale, automated performance summaries, and audience insight tooling. ## **Technical Bridge & Coordination** - **Stakeholder liaison:** Serve as a primary point of contact between internal stakeholders (especially the development team) and business operations, translating business needs into functional technical specifications. - **Specification writing & QA:** Write clear technical specs, replicate scenarios, and fully test in QA and production before rollout. - **Documentation:** Keep the operations manual and technical documentation current and useful for the team. - **Cross-functional project leadership:** Lead multi-month initiatives (e.g., new catalog builds, platform redesigns, global/language expansions, migrations) from scoping through to launch — defining KPIs, coordinating between design/development/vendors, and testing at every step. ## **AI Development & Innovation** - **AI builder mindset:** Go beyond being “AI-savvy” — actively explore, prototype, and build AI-powered solutions that improve how the team works and how students learn (e.g., translation tools, automation of repetitive data tasks, AI-assisted reporting). - **Tool development:** Design and build practical AI tools and workflows (e.g., custom Gemini/Claude “gems”/assistants, scripts, or low-code automations) to solve real operational bottlenecks — not just use off-the-shelf AI features. - **Exploration & evaluation:** Stay current on emerging AI tools and platforms relevant to EdTech operations, and proactively propose where they could create value (efficiency, personalization, translation, content scaling, etc.). - **AI project ownership:** Take end-to-end ownership of AI-driven initiatives — from investigating alternatives and setting up integrations, to testing and rolling out to production (as previously done with AI-powered course translation tooling). - **Responsible use:** Use AI tools in a way that's compliant with company confidentiality and data-security standards, and only with company-approved systems. ### What You Need For This Role - You have a solid, broad understanding of technology and digital platforms, and you're comfortable getting hands-on rather than just directing others. - You have 5+ years of experience managing Education and Marketing tech projects. - You are genuinely curious about AI and see it as a tool to build with, not just a topic to discuss — you've built something with AI before (a workflow, an automation, an integration, a tool). - You bring project management skills with a track record of leading initiatives from scope to delivery. - You're a strong communicator who moves comfortably between technical and non-technical audiences. - You're a proactive problem-solver, able to identify needs and find the right solutions, people, and tools without waiting to be asked. - You understand marketing funnels and growth metrics (CPL, CAC, conversion rate, LTV) and can translate them into technical requirements. - Hands-on experience with marketing automation and campaign tooling (Salesforce Marketing Cloud strongly preferred) is highly valued. - Familiarity with GA4, Google Tag Manager, and conversion tracking setups is a strong plus. - You are comfortable owning both the plumbing and the outcome — not just that the campaign sends, but that it performs. - Experience with WordPress and/or LMS platforms (ideally LearnDash) is a strong plus. - Familiarity with CRM systems (Salesforce/Salesforce Marketing Cloud preferred) and data/BI tools (Power BI) is highly valued. - You're highly organized, detail-oriented, and capable of managing multiple concurrent projects. - You're a self-starter, comfortable working independently. ### What Will Make Us Really Love You - You bring a track record of success in a similar role, with hands-on experience. - You’re not afraid to challenge the status quo and bring fresh, out-of-the-box ideas to the table. - You anticipate challenges before they arise and take initiative to find effective solutions. - You have an eye for detail. - You thrive on teamwork but also bring a driven, goal-oriented spirit. - You’re genuinely enthusiastic about advertising, ad-tech, and staying ahead of industry trends. - You have the ability to engage and communicate with internal and external stakeholders in a positive and approachable way. ### What You’ll Love About Us - We care about your individuality by giving you freedom to grow and create within the company, regardless of your position - Learn from the best: Our state of the art workshops guarantee the latest insights into digital advertising - Be part of a company with a truly global footprint, working with leading brands, platforms, and publishers across 90+ markets. - We foster a dynamic environment where creativity, collaboration, and bold ideas are encouraged and celebrated. - Join a diverse, multicultural team that values and embraces different perspectives, experiences, and talents. - At Aleph, your work directly contributes to connecting brands and consumers in meaningful ways, shaping the future of digital advertising.