Technical Marketing, Growth

Job description

**This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Technical Marketing, Growth professional based in the United States.** This is an exciting opportunity for a technically minded growth marketer to take ownership of paid acquisition and drive measurable pipeline growth for a B2B software business. You will manage substantial advertising budgets across Google Ads and AdRoll, making data-driven investment decisions that directly influence marketing performance. Combining growth strategy with hands-on execution, you will build landing pages, automate workflows, and optimize technical SEO using AI-powered development tools. You will experiment continuously to improve conversion rates, attract high-intent prospects, and increase marketing-qualified leads. Working closely with sales and executive stakeholders, you will turn campaign insights into actionable strategies and sustainable growth. This fully remote role offers significant ownership, creative freedom, and the opportunity to shape how AI and digital channels influence modern software marketing. ### Accountabilities - **Paid Acquisition Management:** Own and optimize paid advertising campaigns across Google Ads, AdRoll, and related platforms, managing substantial budgets and allocating spend according to performance data, target account priorities, and ideal customer profiles. - **Growth Strategy and Pipeline Generation:** Develop and execute acquisition strategies that increase top-of-funnel performance, generate marketing-qualified leads (MQLs), and contribute to measurable business growth. - **Technical SEO and Conversion Optimization:** Lead keyword research, technical SEO initiatives, landing page optimization, and ongoing experimentation to improve organic visibility, audience engagement, and conversion rates. - **Hands-On Development and Automation:** Use Claude Code and similar AI-powered tools to build and improve web pages, integrations, and automated workflows, accelerating growth initiatives without relying heavily on engineering resources. - **Performance Analytics and Reporting:** Establish measurement frameworks, monitor channel performance, analyze campaign results, and develop reporting dashboards that support informed budget decisions and clear communication with leadership. - **Experimentation and Budget Optimization:** Design and run A/B tests and other growth experiments, evaluate incremental performance, identify high-return opportunities, and continuously reallocate investment toward the most effective channels and campaigns. - **AI and Review-Platform Visibility:** Manage the organization's presence on G2 and other relevant review platforms, improving product discoverability and understanding how AI-powered tools surface and recommend software solutions. - **Content and Campaign Support:** Contribute to customer case studies, sales enablement materials, and persona-specific email and LinkedIn campaigns that support broader marketing and sales objectives. - **Cross-Functional Collaboration:** Partner with sales, business development, and executive teams to align growth priorities, communicate results, and ensure marketing investments support pipeline and revenue goals. - **90-Day Performance Delivery:** Establish a performance baseline during the first month, launch initial acquisition and SEO experiments by day 60, and build a scalable, measurable advertising program with a clear connection between spend and MQL generation by day 90. ## Requirements - **Professional Experience:** Ideally, 3–5 years of experience in growth, digital, paid, or performance marketing at a startup or B2B software company, or in a consulting role focused on marketing strategy and execution. Candidates with equivalent relevant experience are encouraged to apply. - **Paid Advertising Expertise:** Demonstrated ownership of advertising budgets and campaign performance across Google Ads, AdRoll, or comparable paid acquisition platforms, including the ability to make data-driven spending decisions. - **Technical and AI Skills:** A hands-on, builder-oriented mindset, with experience experimenting with Claude Code or similar AI development tools. Familiarity with automation, spreadsheets, SQL, scripting, or related technical tools is highly valuable. - **Technical SEO Knowledge:** Experience with keyword strategy, technical SEO, website optimization, and conversion improvement techniques. - **Analytical Capabilities:** Strong quantitative reasoning and the ability to interpret campaign metrics, assess channel effectiveness, identify trends, and connect marketing investment to business outcomes. - **Execution and Ownership:** A proactive, resourceful approach to work, with the ability to manage multiple experiments, adapt quickly, solve problems independently, and deliver results in a fast-paced environment. - **Communication and Leadership:** Strong presentation and communication skills, including the ability to explain performance trends, justify budget decisions, and confidently report results to senior stakeholders. - **Preferred Industry Experience:** Familiarity with ERP, supply chain, inventory management, manufacturing software, or other complex B2B technology solutions. - **Additional Preferred Qualifications:** Agency, consulting, or freelance experience managing multiple client budgets; experience as a startup founder or first marketing hire; familiarity with A/B testing and incrementality measurement; experience with G2 or similar review platforms; and knowledge of Salesforce or HubSpot. - **Education:** No specific degree requirement is stated. Practical experience, analytical ability, technical aptitude, and demonstrated results are emphasized. - **Work Authorization:** Must be authorized to work full-time in the United States without current or future employer sponsorship. Visa sponsorship, extensions, and transfers are not available for this position. ## Benefits - **Competitive Compensation:** Base salary, annual bonus, and a long-term incentive plan (LTIP). Compensation varies according to market location, relevant skills, experience, and other job-related factors. - **Flexible Time Off:** Flexible paid time off, 12 paid holidays, 10 sick days, and dedicated volunteer time off. - **Family Support:** Paid parental leave. - **Remote Work Support:** Recurring mobile phone and internet stipend. - **Retirement Savings:** 401(k) plan administered through Fidelity, with an annual employer match of 2%. - **Healthcare Coverage:** Comprehensive medical, dental, and vision insurance. - **Insurance Protection:** Life, accident, and disability insurance. - **Tax-Advantaged Accounts:** Flexible spending accounts (FSAs) and health savings accounts (HSAs). - **Wellness and Additional Benefits:** Employee assistance program, supplemental life and accidental death and dismemberment (AD&D) coverage, legal plan, pet insurance, and critical illness, accident, and hospital indemnity insurance. - **Professional Growth:** Opportunity to take ownership of a significant growth function, experiment with emerging AI tools, expand technical marketing expertise, and make a measurable impact on business performance. - **Remote Flexibility:** Fully remote work arrangement for eligible candidates based in the United States.