Technical Promotion & Critical Power Specialist, Smart Building

At ABB , we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world. This position reports to: Product Marketing Director __ Your role and responsibilities In this role, you will have the opportunity to be plan and implement proactive promotional activities for the assigned target audience to create market demand and need for specific features or products. Building long-term customer relationships and identifying and developing sales opportunities by introducing, presenting, and educating the target audience about ABB products and tools. The work model for the role is: #LI-hybrid This role is contributing to the Electrification Smart Buildings Business based at Petaling Jaya, Malaysia. Main stakeholders are ABB valued Customers, Design Institutes, Technical Consultants, and internal Marketing, Sales and Segment Teams. You will be mainly accountable for: Technical Promotion: Implementing proactive promotional activities, including technical presentations, demonstrations, seminars, educational material, and technical development of projects and solutions for the customer target group with marketing, sales and segment team. Providing customer support by responding to technical questions, supporting design advisory and performing electrical calculations for the design institutes and technical consultants to enable project prescription. Communicating details with the target audience in accordance with ABB’s offering and strategy. Conducting and organizing appropriate training interventions to educate the target audience on ABB products, systems, services, and offerings. Responsible for troubleshooting post sales cycle for products and solutions sold to customers. Critical Power Business Development: Demand Generation by prospecting and developing critical power solution to Data Center Segment, Semiconductor Segment and other relevant high criticality segments. Responsible for design support and pre-sales activities for Critical Power Solution in collaboration with Product Marketing and Segment Teams. Providing technical support to customers with technical advisory. Responsible in driving the growth of Critical Power Solution and managing the portfolio which include internal stakeholders’ management. What's in it for you? Be part of a purpose-driven organization making a real impact on global energy efficiency and sustainability through innovative electrification solutions. Grow your career in a high-performing, collaborative team with access to world-class learning, development, and leadership programs. Enjoy a flexible hybrid work environment that values work-life balance, inclusion, and a safety-driven culture. Qualifications for the role Bachelor's degree in Electrical Engineering or equivalent technical discipline. Minimum 5 years of experience in sales, business development, or technical promotion roles within the electrification, building automation, or industrial solutions sector. Strong background in account management and customer development, with a proven ability to build and sustain long-term customer and partner relationships. Solid foundation in electrical engineering with a well-established network within the building, residential, or smart power segment. Good communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels, both internally and externally. Self-motivated and results-driven professional with a customer-centric mindset and strong technical presentation capabilities. Benefits We also offer our employees the following benefits: Attractive remuneration along with incentives based on performance Comprehensive medical and insurance coverage Learning, development programs hybrid/flexible work practices Inclusive and safety-driven work culture More about us ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies. #ABBCareers #RunwithABB #Runwhatrunstheworld Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences. Ready to make an impact? Apply today or visit to learn more about the impact of our solutions across the globe.