This fast-paced role entails sales- and marketing-focused systems engineering with a focus on the company’s CRM (Salesforce) and business/process automation for the largest real estate development in East Africa.CRM & Business AutomationLead the development and implementation strategy for the Rendeavour CRM.Integrate marketing campaigns into the CRM.Analyze buyer behavior from Rendeavour digital platforms.Implement new CRM software relevant to Rendeavour’s business.Maintain CRM databases.Overall lead improvement of business efficiency through software engineering.Digital MarketingPlan and execute all Web, SEO/SEM, marketing database, email, social media and display advertising campaigns with clear, measurable objectives.Send a digital marketing report comprising an analysis of the activities and spending by Friday morning.Update the website with news, events, images and other relevant content weekly.Planned, executed, and measured experiments and conversion tests on all Tatu City digital platforms.Identify digital trends and insights and optimize spend and performance based on the insights.Use Mailchimp and CRM software to distribute the newsletters monthly.Devise strategies to drive online traffic to the company website.Improve the usability, design, content and conversion of the company website and reduce bounce rate.Review new technologies and keep the company at the forefront of developments in digital marketing.RequirementsSalesforce Certified Platform Developer or Administrator certifications.Proficiency in Web or App development.Digital marketing experience.At least 3 years working in the Salesforce ecosystem.
This fast-paced role entails sales- and marketing-focused systems engineering with a focus on the company’s CRM (Salesforce) and business/process automation for the largest real estate development in East Africa.
CRM & Business Automation
- Lead the development and implementation strategy for the Rendeavour CRM.
- Integrate marketing campaigns into the CRM.
- Analyze buyer behavior from Rendeavour digital platforms.
- Implement new CRM software relevant to Rendeavour’s business.
- Maintain CRM databases.
- Overall lead improvement of business efficiency through software engineering.
Digital Marketing
- Plan and execute all Web, SEO/SEM, marketing database, email, social media and display advertising campaigns with clear, measurable objectives.
- Send a digital marketing report comprising an analysis of the activities and spending by Friday morning.
- Update the website with news, events, images and other relevant content weekly.
- Planned, executed, and measured experiments and conversion tests on all Tatu City digital platforms.
- Identify digital trends and insights and optimize spend and performance based on the insights.
- Use Mailchimp and CRM software to distribute the newsletters monthly.
- Devise strategies to drive online traffic to the company website.
- Improve the usability, design, content and conversion of the company website and reduce bounce rate.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
Requirements
- Salesforce Certified Platform Developer or Administrator certifications.
- Proficiency in Web or App development.
- Digital marketing experience.
- At least 3 years working in the Salesforce ecosystem.
Tatu City is a 5,000-acre new city on Nairobi’s doorstep with homes, schools, businesses, a shopping district, a medical clinic, nature areas and recreation for more than 250,000 residents and tens of thousands of day visitors. Tatu City’s schools educate thousands of students daily, and a range of homes suits all incomes and businesses that thrive in the country’s first operational Special Economic Zone. Located 30 minutes from Westlands, Tatu City represents a new way of living and thinking for all Kenyans in a live, work and play environment that is free from traffic congestion and long-distance commuting.Tatu City is a development by Rendeavour, Africa’s largest new city builder with 30,000 acres of visionary projects in growth trajectories across Ghana, Nigeria, Kenya, Zambia and the Democratic Republic of Congo.
Tatu City is a 5,000-acre new city on Nairobi’s doorstep with homes, schools, businesses, a shopping district, a medical clinic, nature areas and recreation for more than 250,000 residents and tens of thousands of day visitors. Tatu City’s schools educate thousands of students daily, and a range of homes suits all incomes and businesses that thrive in the country’s first operational Special Economic Zone. Located 30 minutes from Westlands, Tatu City represents a new way of living and thinking for all Kenyans in a live, work and play environment that is free from traffic congestion and long-distance commuting.
Tatu City is a development by Rendeavour, Africa’s largest new city builder with 30,000 acres of visionary projects in growth trajectories across Ghana, Nigeria, Kenya, Zambia and the Democratic Republic of Congo.
