Tedlar Marketing Specialist

Job description

At DuPont, our purpose is to empower the world with essential innovations to thrive. We work on things that matter. Whether it’s providing clean water to more than a billion people on the planet, producing materials that are essential in everyday technology devices from smartphones to electric vehicles, or protecting workers around the world. Discover the many reasons the world’s most talented people are choosing to work at DuPont. Why Join Us | DuPont Careers Marketing Specialist– Tedlar® Business Printing & Films Division Location: Wilmington, DE Reports To: Global Marketing Director, Tedlar® Business Position Summary The Marketing Specialist plays a critical role in supporting the global growth of the Tedlar® business by planning, executing, and optimizing integrated marketing programs across a diverse portfolio of end-use markets. Reporting to the Global Marketing Director, this position serves as a key liaison among internal stakeholders, external agencies, and commercial partners to deliver effective marketing campaigns, compelling customer-facing content, and measurable business results. The ideal candidate is highly organized, process-oriented, technologically savvy, and passionate about driving marketing excellence through data, innovation, and continuous improvement. Success in this role requires the ability to work independently in a fast-paced, global, cross-functional environment while managing multiple priorities and stakeholders. Hyrid Schedule: Ability to be in Wilmington office 4x weekly and travel 10-15% as needed Key Responsibilities Marketing Campaign Planning & Execution Coordinate the planning, development, and execution of integrated marketing campaigns supporting multiple global end-use markets. Partner with commercial, technical, product management, and leadership teams to translate business objectives into effective marketing programs. Manage campaign timelines, deliverables, approvals, and deployment activities to ensure on-time execution. Track campaign performance and provide regular reporting on key metrics, return on investment (ROI), and business impact. Content Development & Stakeholder Coordination Collaborate with technical experts, product managers, legal teams, and external agencies to develop and refine marketing collateral. Coordinate review and approval processes for marketing materials, ensuring compliance with DuPont branding, legal, and regulatory requirements. Support the creation and maintenance of customer-facing content including brochures, presentations, case studies, website content, digital assets, videos, and technical marketing materials. Marketing Operations & Technology Own and support key marketing technology platforms and processes, including: Marketing automation platforms Customer Relationship Management (CRM) systems Lead management and lead scanning tools Campaign tracking and reporting systems Digital marketing and analytics tools Manage marketing workflow processes to improve efficiency, scalability, and effectiveness. Maintain high-quality marketing data and reporting to support decision making and commercial follow-up. Identify opportunities to leverage new technologies, automation, and best practices to enhance marketing performance. Trade Show & Event Management Lead planning and execution of regional and global trade shows, exhibitions, and customer events. Coordinate booth design, logistics, vendor management, promotional materials, staffing plans, and event communications. Manage event budgets and track performance metrics, including lead generation and post-event follow-up. Ensure a professional, consistent, and impactful Tedlar® brand presence at industry events. Budget Management & Reporting Monitor and track marketing expenditures against approved budgets. Assist with forecasting, purchase requisitions, invoice processing, and budget reporting. Continuous Improvement & Innovation Drive continuous improvement of marketing processes, workflows, and operational effectiveness. Research industry trends, emerging technologies, and best practices in marketing operations and automation. Bring innovative ideas to improve customer engagement, campaign effectiveness, and team productivity. Required Qualifications Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field. 3+ years of experience in marketing, marketing operations, digital marketing, or a related discipline. Experience managing multiple projects simultaneously in a cross-functional environment. Experience coordinating marketing campaigns, content development, and agency relationships. Familiarity with CRM, marketing automation, and digital marketing platforms. Strong project management and organizational skills. Excellent verbal and written communication skills. Ability to be in Wilmington office 4x weekly and travel 10-15% as needed Preferred Qualifications Experience in industrial, specialty materials, manufacturing, chemicals, or technology-related markets. Experience in B2B marketing Knowledge of platforms such as Salesforce, Marketo, SEMRush, AEM, or similar tools. Experience managing trade shows and customer events. Familiarity with marketing analytics, lead management processes, and digital campaign measurement. Experience working with external creative, digital, and public relations agencies. Join the Tedlar® team and help drive global growth through innovative marketing programs, operational excellence, and customer-focused execution across a diverse portfolio. #LI-TG1 Join our Talent Community to stay connected with us! DuPont is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. If you need a reasonable accommodation to search or apply for a position, please visit our Accessibility Page for Contact Information . DuPont offers a comprehensive pay and benefits package. To learn more visit the Compensation and Benefits page .