Third Party Lead Manager

Job description

About Griffin Funding Griffin Funding is a direct-to-consumer mortgage lender specializing in Non-QM, VA, DSCR, Bank Statement, and conventional loan products. We're a high-performance team committed to 5-star service, data-driven growth, and helping more borrowers close loans faster. We hold ourselves — and our partners — to elite standards. Role Overview The 3rd Party Lead Manager owns the performance of Griffin Funding's external lead vendor relationships. While third-party leads represent approximately 10% of our overall lead budget, this role is critical to ensuring every dollar spent converts efficiently — from cost per lead all the way down to cost per funded loan. You will be the primary point of contact for vendors like LendingTree, Rabbu, BiggerPockets, and others — managing filters, setting expectations, analyzing CRM data, and holding vendors accountable to the metrics that matter. Key Responsibilities Vendor Relationship Management Own day-to-day relationships with all third-party lead vendors Conduct weekly calls with each vendor to review performance, share feedback, and drive optimization Negotiate lead pricing, volume commitments, and filter parameters Onboard new vendors and sunset underperforming ones Performance & Accountability Track and report on key metrics for each vendor: cost per lead (CPL), contact rate, conversion rate, and cost per funded loan Build and maintain vendor scorecards updated weekly Identify underperforming vendors and develop action plans or recommend pausing spend Establish clear performance benchmarks and hold vendors accountable to them Lead Filter Management Define and manage lead filters for each vendor including minimum loan amount, minimum credit score, loan type, geography, and intent signals Continuously test and refine filters to improve lead quality and downstream conversion Coordinate with LOs and processors to gather real-time feedback on lead quality CRM Integration & Reporting Pull weekly performance reports from HubSpot CRM by vendor, campaign, and lead source Translate CRM data into actionable vendor feedback and optimization recommendations Ensure all vendor leads are properly tagged, routed, and tracked through the full lifecycle in HubSpot Collaborate with marketing and operations teams to close reporting gaps Collaboration Work closely with the marketing team to align third-party lead spend with overall lead generation strategy Partner with Sales leadership to understand LO feedback on lead quality by source Communicate proactively with leadership on budget pacing, performance trends, and vendor recommendations Success Metrics Cost Per Lead (CPL): By vendor, loan type, and filter set Contact Rate: % of leads reached by an LO Conversion Rate: % of leads that convert to applications and locks Cost Per Funded Loan: The ultimate performance metric Vendor Scorecard Accuracy: Weekly updates, no gaps Qualifications Required 2+ years of experience in lead generation, vendor management, performance marketing, or mortgage operations Strong analytical skills — comfortable pulling data from a CRM and building performance reports Excellent communication and negotiation skills Highly organized with the ability to manage multiple vendor relationships simultaneously Proficiency in HubSpot CRM or similar platform Preferred Experience with mortgage lead vendors (LendingTree, Rabbu, BiggerPockets, etc.) Background in mortgage, real estate, or financial services Familiarity with Non-QM loan products (Bank Statement, DSCR, VA) Experience with Google Sheets, Excel, or BI tools for reporting Compensation & Benefits Base Salary: $70,000/year Performance Bonus: Tied to cost-per-funded-loan improvement and vendor conversion benchmarks Competitive benefits package Growth opportunity within Griffin Funding's expanding marketing and operations team Our Core Values We're looking for someone who embodies: Commit to 5-Star Service — with both our vendors and internal teams GRIT — resilience, discipline, and accountability Resourceful Problem Solvers — creative, data-driven, decisive Own Your Impact — take ownership of your numbers Growth-Minded Team Players — collaborative, adaptable, always improving