Thumbnail Designer

About The Role

You are the packaging expert for our content. A world-class video is useless if no one clicks on it, and you are the person who ensures they do. Your job is to take the core hook of a video and turn it into a high-impact visual that stands out in a crowded feed. You will work in an AI-first environment, using generative tools to create assets and variations that would take hours to build by hand.

Focus Area 1: Visual Storytelling and CTR Optimization

You own the "click."

• You design thumbnails that tell a story in a split second. You understand how to use composition, contrast, and color theory to guide the viewer’s eye exactly where you want it.
• You are a master of "The Hook." You know how to pair a compelling image with minimal text to create curiosity or urgency.
• You manage facial expressions and emotive triggers. You know how to select or generate the perfect "hero" image that connects with a human audience.
• You work closely with the Channel Intelligence Lead to analyze A/B test results and refine your designs based on actual performance data.

Focus Area 2: AI-First Composition and Workflow

You use the machine to outpace the competition.

• You are a power user of generative AI tools like Midjourney, DALL-E 3, or Stable Diffusion to create unique assets, backgrounds, and characters from scratch.
• You use the latest AI features in Photoshop (like Generative Fill and Expand) to manipulate images, swap elements, and clean up compositions in seconds.
• You build and maintain a library of AI-generated assets that allow us to move from a concept to a finished thumbnail in record time.
• You stay ahead of the curve. When a new AI model or technique drops that can improve our visual quality or speed, you are the first to master it.

Focus Area 3: Iteration and Data-Driven Design

You don't just make one version; you build a system for winning.

• You produce multiple variations for every video. You understand that the first idea isn't always the best, and you use AI to quickly test different angles, colors, and compositions.
• You are obsessed with the "why" behind the click. You look at CTR (Click-Through Rate) data and qualified view metrics to understand which visual styles are resonating with our specific audience.
• You ensure brand consistency. While every thumbnail is an experiment, you make sure the overall "look" of the channel remains premium and recognizable.

What We Are Looking For

• Technical Agility: You are a master of the Adobe Suite and a power user of generative AI. You don't get hung up on tools; you use whatever gets the best result the fastest.
• Attention to Detail: You have an eye for lighting, shadows, and perspective. You ensure that AI-generated elements blend perfectly into the final composition so they never look "fake."
• Speed without sacrificing quality: You thrive on high-volume output. You can turn around multiple high-end thumbnails in a single day without the quality ever dipping.
• Analytical Thinking: You don't just "feel" that a design is good. You look at the data and can explain why a certain visual is likely to perform better.
• High Ownership: You treat the CTR of every video as your personal responsibility. If a video is underperforming, you are already building a new thumbnail before anyone asks.