Tiktok Shop Analyst

Job description

About the Position We are looking for a TikTok & Social Commerce Analyst to join YABA's marketing team and own our organic and paid presence on TikTok across our brand portfolio (NaturaleBio, MatchaDNA, Incite Nutrition and others). This is a hands-on role at the intersection of content strategy, performance analytics, and social commerce. You'll work closely with our content creators, PPC team, and brand managers to grow our reach, build community, and drive measurable impact on sales. How you will contribute TikTok is one of YABA's key growth channels. The best TikTok Analysts at YABA don't just track metrics, they connect content performance to business outcomes. They understand the algorithm, identify winning creative patterns, brief creators effectively, and are equally comfortable analyzing a data dashboard and scrolling the FYP to spot emerging trends. You'll bring rigor to a channel that moves fast, and you'll help us build a scalable, compliant, and high-performing TikTok presence. As a member of this team you will Plan, create, and publish organic TikTok content across YABA's brands, briefing creators and iterating based on performance. Manage the affiliate and creator program end-to-end: recruiting, briefing, tracking performance, and ensuring compliant disclosure. Own TikTok analytics and reporting across organic and paid, covering content, affiliate, TikTok Shop, and DTC attribution. Master the existing toolstack (TikTok Ads Manager, Fastmoss, attribution tools) and build internal dashboards and trackers to close measurement gaps. Optimize TikTok Shop listings and align with supply chain and commercial on availability, pricing, and launches. Monitor category competitors and translate findings into actionable recommendations. Automate process and data to validate metrics & strategy Who will thrive in this role These are some of the traits we would want you to bring to the table: At least 1 year of experience in a TikTok-focused role (analyst, social media manager, performance marketer, or similar), ideally in a DTC, e-commerce, or FMCG environment. Deep familiarity with TikTok's algorithm, content formats (UGC, educational, entertainment, GRWM, POV, trending audio), and TikTok Shop mechanics. Proficiency with TikTok Analytics and TikTok Ads Manager; experience with third-party attribution tools is a plus. Strong analytical mindset. Understanding of EU/UK advertising regulations and health claim restrictions in food and supplement categories is a significant plus. Excellent communication skills in English and Spanish. Proactive, self-starting personality, comfortable working in a fast-paced, scaling company where ownership matters. Genuine interest in health, nutrition, wellness, or organic food, you use these products, or you're curious about the category. YABA’s team commitment We are YABA, the lifelong well-being curator. Pioneering a new era of thriving longevity, to not only live longer but also better. We combine health and pleasure through a holistic approach to quality and growth. Our people and culture are our strength. We value care, curiosity, eagerness, and joy. Every voice matters, fostering teamwork and supportive relationships. Challenges fuel growth, and open collaboration drives the best results. Inspired by our Mediterranean roots, we embrace a balanced, joyful life and prioritize well-being. What will the interview process look like We try to keep it simple. Often recruiting processes are intransparent, long and complicated operations. At YABA, we want to attract the best talents by creating a simple and transparent recruiting process that is aligned with our company culture. We will try to ensure you have a maximum of 3 interactions with us. People & Culture Screening Technical Interview with our team members Interview with Leader Why you'll love working at Yaba People-First Culture At YABA, people are at the heart of everything we do. We’re building a place where you can thrive, feel valued, and have a real impact. Time to Recharge Enjoy 25 vacation days each year to rest, explore, or spend time with loved ones. Smart Compensation Access tax-advantaged flexible retribution, allowing you to personalize your compensation package with benefits that fit your lifestyle. Work-Life Harmony We trust you to do your best work your way—with flexible hours and the option to work hybrid. Monthly Wellbeing Day Take one Wellbeing Day Off every month to focus on yourself—whether that means rest, reflection, or recharging (that’s 12 extra days off per year!). Birthday Off Celebrate your special day your way—with a day off during your birthday month.