About Charlotte Tilbury BeautyFounded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC. Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.As a Trade Marketing Manager, Hong Kong & Macau you willTrade Marketing Strategy & PlanningDevelop and drive the annual trade marketing strategy aligned with overall brand calendar and commercial objectivesPlan and execute a comprehensive trade marketing calendar, including promotions, GWP, pop-ups, and eventsPerformance Analysis & InsightsAnalyze retail performance data to generate actionable insights and recommend optimization plansContinuously track campaign effectiveness and refine strategies to maximize ROIRetail & Commercial partnershipsPartner closely with trade partners to identify growth opportunities, enhance band exposure and instore executionMaintain strong communication with Marketing, Commercial, Global, and APAC teams to ensure alignment on brand direction and consistency in executionBudget ManagementManage budgets effectively, ensuring optimal allocation of resourcesOversee vendor relationships to ensure quality, cost efficiency, and timely deliveryVisual Merchandising & POSM DevelopmentDevelop and implement innovative soft merchandising solutions for product launches and seasonal campaigns (e.g., POSM, in-store displays, digital screens)Ensure all in-store executions align with brand guidelines, tone, and positioningRetail Excellence & Store SupportConduct regular store visits to audit visual merchandising standards and provide coaching to frontline teamsEnsure consistent and high-quality execution across all retail touchpointsWho you will work withThis role reports into the Head of Marketing & PR, Hong Kong & MacauAbout youBachelor’s degree or aboveTrade Marketing experience in Luxury, Cosmetics industry is preferredOpen-minded, self-motivated, work independently, strong ownership and executionOutstanding communication and negotiation skillsFluent in oral and written English & Chinese Good data analysis capabilityExcellent Microsoft skill on PPT, ExcelCharlotte Tilbury is a fast‑paced, dynamic and ever‑evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed.Why join us?Generous staff discountRegular Charlotte Tilbury gifts (bi monthly)Birthday day-off20 days annual leave plus public holidaysSupplementary medical insuranceFlexible working hours and diversity culture & environment At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process. If you need support or would like to apply through an alternative method, please contact us at recruitment@charlottetilbury.comWant a closer look at life at Charlotte Tilbury Beauty? Follow our LinkedIn page! For updates, stories, and behind‑the‑scenes moments.
About Charlotte Tilbury Beauty
Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.
Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC. Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.
We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.
As a Trade Marketing Manager, Hong Kong & Macau you will
Trade Marketing Strategy & Planning
- Develop and drive the annual trade marketing strategy aligned with overall brand calendar and commercial objectives
- Plan and execute a comprehensive trade marketing calendar, including promotions, GWP, pop-ups, and events
Performance Analysis & Insights
- Analyze retail performance data to generate actionable insights and recommend optimization plans
- Continuously track campaign effectiveness and refine strategies to maximize ROI
Retail & Commercial partnerships
- Partner closely with trade partners to identify growth opportunities, enhance band exposure and instore execution
- Maintain strong communication with Marketing, Commercial, Global, and APAC teams to ensure alignment on brand direction and consistency in execution
Budget Management
- Manage budgets effectively, ensuring optimal allocation of resources
- Oversee vendor relationships to ensure quality, cost efficiency, and timely delivery
Visual Merchandising & POSM Development
- Develop and implement innovative soft merchandising solutions for product launches and seasonal campaigns (e.g., POSM, in-store displays, digital screens)
- Ensure all in-store executions align with brand guidelines, tone, and positioning
Retail Excellence & Store Support
- Conduct regular store visits to audit visual merchandising standards and provide coaching to frontline teams
- Ensure consistent and high-quality execution across all retail touchpoints
Who you will work with
- This role reports into the Head of Marketing & PR, Hong Kong & Macau
About you
- Bachelor’s degree or above
- Trade Marketing experience in Luxury, Cosmetics industry is preferred
- Open-minded, self-motivated, work independently, strong ownership and execution
- Outstanding communication and negotiation skills
- Fluent in oral and written English & Chinese
- Good data analysis capability
- Excellent Microsoft skill on PPT, Excel
Charlotte Tilbury is a fast‑paced, dynamic and ever‑evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.
While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed.
Why join us?
- Generous staff discount
- Regular Charlotte Tilbury gifts (bi monthly)
- Birthday day-off
- 20 days annual leave plus public holidays
- Supplementary medical insurance
- Flexible working hours and diversity culture & environment
At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.
If you need support or would like to apply through an alternative method, please contact us at recruitment@charlottetilbury.com
Want a closer look at life at Charlotte Tilbury Beauty? Follow our LinkedIn page! For updates, stories, and behind‑the‑scenes moments.
OUR STORYWith over 27 MAGICAL years in the beauty industry, Charlotte Tilbury MBE - the world’s No1 makeup artist - launched her ICONIC beauty company in September 2013 to record-breaking results and critical acclaim. The success since has been truly phenomenal. The award-winning collection of magic makeup and skincare innovations is adored by supermodels, starlets, entrepreneurs & icons. It is one of the fastest growing beauty companies GLOBALLY, has won countless awards and has broken records across countries, channels and categories. We have SO many exciting opportunities for you to join the Dream Team. OUR PEOPLEAt Charlotte Tilbury Beauty, we love what we do and strive to be the best. Dare to dream it, dare to believe it, dare to do it! Join our team of LIMITLESS THINKERS and RULE BREAKERS and help make beauty dreams come true ALL around the world! We can’t wait to hear from you!
OUR STORY
With over 27 MAGICAL years in the beauty industry, Charlotte Tilbury MBE - the world’s No1 makeup artist - launched her ICONIC beauty company in September 2013 to record-breaking results and critical acclaim. The success since has been truly phenomenal. The award-winning collection of magic makeup and skincare innovations is adored by supermodels, starlets, entrepreneurs & icons. It is one of the fastest growing beauty companies GLOBALLY, has won countless awards and has broken records across countries, channels and categories. We have SO many exciting opportunities for you to join the Dream Team.
OUR PEOPLE
At Charlotte Tilbury Beauty, we love what we do and strive to be the best. Dare to dream it, dare to believe it, dare to do it! Join our team of LIMITLESS THINKERS and RULE BREAKERS and help make beauty dreams come true ALL around the world!
We can’t wait to hear from you!
