Trade Marketing Manager - Mumbai

Job description

Whether it's the unique breadth of our integrated offering that covers Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology products; or our commitment to recognizing and rewarding people for the contribution they make - working here isn't like anywhere else. At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact. Key Responsibilities 1. Asset Ideation & Design Innovation (Primary Focus) Conceptualize new-age retail visibility assets (FSU, WOW, SIS, shelf solutions, digital integrations if any) Drive design-led thinking to improve in-store brand recall and shopper engagement Work closely with agencies/fabricators to translate ideas into scalable assets Benchmark and bring global / cross-industry best practices into execution 2. Campaign Conceptualization & Activation Design trade campaigns, activation ideas, and shopper programs Develop innovative GTM execution frameworks aligned with brand strategy Create account-specific activation ideas for key channels (Pharmacy, Clinic, Hospitals, eB2B) Ensure strong storytelling through in-store assets and execution 3. Execution Excellence & Deployment Lead rollout of assets and campaigns across regions Ensure uniformity, quality, and brand consistency Monitor visibility compliance, POSM utilization, and execution standards Conduct store audits and feedback loops for continuous improvement 4. ROI & Performance Tracking Track ROI of visibility assets and campaigns Analyse spends efficiency and impact on sell-out Recommend optimization and scale-up of high-performing ideas 5. Capability Building & Training Train field teams on: Asset deployment standards Visual merchandising principles Campaign execution excellence Build playbooks for innovative execution 6. Vendor & Agency Management Manage design agencies, fabricators, and execution partners Ensure cost optimization, quality, and timelines Drive innovation through vendor ecosystem Key Deliverables New innovative asset pipeline (quarterly launches) High-impact campaign concepts with execution toolkits Improved in-store visibility & shopper engagement scores Strong ROI tracking and optimization framework Outcome / Impact Differentiated and premium in-store brand presence Improved trade marketing ROI Stronger execution consistency across regions Enhanced shopper conversion & brand recall