Trade Marketing Specialist

Job description

Company Description Our Trade Marketing Specialist (TMS) is responsible for translating our marketing plans into shopper lead trade marketing activities to drive sales of our Red Bull products, while maintaining our brand personality & values. The TMS will coordinate with the local sales and brand teams to enable the execution of our strategy via our Key Accounts and Field Sales teams. Job Description STRATEGY You will ensure the Marketing plans are translated into effective Trade Marketing campaigns for the Off Premise team. You will develop Trade Marketing priorities through alignment with Off Premise channel managers – by channel and by account. You will also provide input into the Business Planning process utilising data and insights, and manage the Trade Marketing budget to deliver a cost‑effective programme. PLANNING You will manage relationships between Marketing, On Premise and Off Premise teams, ensuring alignment across campaigns. You will manage the Off Premise creative development process with all POS based on global guidelines and oversee agency relationships to ensure efficient, cost‑effective campaigns in line with global standards. In addition, you will manage retail media relationships, programmes and spend, including Cartology (Woolworths) and Precision Media (Foodstuffs), and coordinate third‑party POS and cooler partners for storage, distribution and maintenance of assets. EXECUTION You will undertake regular field briefings through quarterly/cycle meetings in conjunction with the Regional Sales Managers to ensure clarity of expectation on all Trade Marketing initiatives. In addition, you will spend regular time in trade to help support and train the field team in Trade Marketing best practice, complete post‑campaign analysis to understand what has worked and what has not, and support the set up and management of Trade Shows. STAKEHOLDER MANAGEMENT You will build strong internal company wide relationships, with clear and open communication (no surprises). In addition, you will also build strong external relationships that support in delivering value for Red Bull. The role involves identifying challenges and opportunities, challenging where appropriate if there are better ways of operating, and using data and analytical skills to create useful, actionable insights. You will have an entrepreneurial mindset – If this was my money, would I spend it? HEALTH AND SAFETY SELF LEADERSHIP You will protect yourself, your fellow workers and any other party from unsafe situations by carrying out your duties in a safe, healthy and responsible manner, in accordance with legislative requirements, and by monitoring the safeness of the workplace. Qualifications 2+ years of experience in Trade Marketing or Shopper Marketing with Brand Marketing exposure, ideally in consumer/shopper insights area Understanding of FMCG industry and sales processes Solid project management skills and cross-functional work competency Confident user of MS PowerPoint with ability to visualize ideas and concepts Confident user of MS Excel or similar tool with strong knowledge how to work with data Additional Information In return, Red Bull offers a competitive remuneration package, world-class training and development opportunities, and the chance to be part of a high-performing and collaborative team culture. Our mission of Giving Wings to People and Their Ideas extends to our people. We encourage innovation, creativity and professional growth by providing meaningful experiences, ongoing coaching and opportunities to develop mastery within your field. Doing the right things has always been part of Red Bull’s DNA. This is reflected in our commitment to safety, sustainability, collaboration and empowering our people to work with professionalism, focus, responsibility and passion as Red Bull Entrepreneurs. Join us for your next adventure and help shape the future of athlete marketing at Red Bull. You warrant that: • You have read and understand the Privacy Statement and the Red Bull New Zealand Privacy Policy. • You are qualified to work in New Zealand and understand that Red Bull New Zealand may require you to provide evidence of this to comply with its obligations under the Immigration Act 2009. • All the information you have submitted to Red Bull New Zealand Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull New Zealand Ltd.