Trade Marketing Specialist

Job description

Position Title: Trade Marketing Specialist Location: Vimercate and Monvalle, Italy Hybrid: 2 days in the office, 3 days remote Employment: permanent Come Make the World With Us It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of 53,000+ professionals in 60 countries who are making their mark on some of the world’s most beloved brands, including DEWALT, FACOM, STANLEY, BLACK+DECKER and more. The Role : The Trade Marketing Specialist is responsible for the definition and management of the brand Stanley in Italy, aligned with the product strategy defined from corporate. The successful candidate will be responsible for managing product portfolios, new product launch, definition of pricing and margins, and developing and executing the trade strategy to drive business growth and profitability. For this reason, the Trade Marketing Specialist has to develop both product and marketing strategies developing product pricing and promotional activities to ensure the targets are met. He/she handles the launch of new products presentation to relevant stakeholders. What You’ll Do : Product Management: Oversees product lifecycle from launch to promotional strategy. Conducts market analysis to guide product positioning and pricing. Collaborates with sales and marketing for product launches and enhancements. Monitors product performance and market trends for improvements. Analyzes pricing and profitability to optimize margins. Trade Marketing Strategy: Develops and implements trade marketing strategies to drive sales. Conducts market research and competitor analysis. Executes campaigns to increase brand awareness and product adoption. Accountability: Aligns company strategy with key customers and account plans. Maintains strong communication with stakeholders. Ensures commercial materials are well-presented. Achieves targets, drives growth, and identifies new sales opportunities. You’re The Right Fit If : Excellent analytical and communication skills High level of self-motivation and capable of raising enthusiasm in other Strong communication skills Structured method of working Fluent in spoken and written English or almost B2 LEVEL Sound knowledge of MS Office (excel and power point excellent) Bachelor’s Degree in Business Studies (or similar) with a focus on Marketing 1/2 years of experience as Product Marketing / Trade Marketing Specialist The Details: You’ll receive a competitive salary and a great benefits plan, including: Medical, dental, life, vision, paid time off, benefits in support of your well-being. Discounts on Stanley Black & Decker tools and other partner programs. And More: We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to: Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths. Learn: Have access to a wealth of learning resources, including our digital learning portal. Belong : Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences. Give Back : Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices. What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us! We Don’t Just Build The World, We Build Innovative Technology Too. Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights. Who We Are We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. Global Benefits & Perks You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. What You’ll Also Get Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths. Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities). Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too. Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.