Trade Spending Manager (Trade MKT)

Job description

JOB DESCRIPTION: About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: Career development with an international company where you can grow the career you dream of. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. ​ A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life. ROLE: The Trade Spending Manager is responsible for developing and executing short‑, mid‑ and long‑term plans for both trade spending and channel development within a defined scope of the General Trade (GT) channel. This role owns its assigned GT scope end‑to‑end — from planning to execution to performance evaluation — and serves as a key contributor to channel development. The Trade Spending Manager shapes channel growth plans, identifies opportunities, drives execution excellence, and ensures compliant and efficient management of trade investments. ACCOUNTABILITIES: 1. Trade Spending Strategy & Planning Build annual, quarterly, and monthly trade spending plans for the assigned GT scope. Develop investment frameworks that support sustainable growth, program effectiveness, and spend efficiency. Forecast trade spending utilization, cost implications, and budget requirements. Recommend promotion mechanics and investment levels based on performance, insights, and business priorities. Align with key stakeholders (Sales, Finance, CMM) while owning decisions related to the assigned scope. 2. Channel Development Develop short‑, mid‑, and long‑term channel development plans for the assigned GT scope, aligned with business direction. Identify growth drivers, distribution gaps, opportunity segments, and channel‑specific consumer/shopper behavior. Define activation priorities, visibility needs, customer engagement levers, and capability requirements for the assigned GT scope. Translate insights into actionable channel tactics (e.g., visibility improvement, assortment focus, customer engagement models). Recommend adjustments to channel playbooks, segmentation, outlet models, and execution frameworks. Monitor channel health indicators (distribution, productivity, assortment compliance, activation score). Collaborate with Sales to embed channel plans into customer routines and ensure execution feasibility. Contribute insights to GT Channel Managers and CMM leadership to support overall GT strategic planning. 3. Program Development, System Management & Documentation Develop, input, and manage GT trade promotion proposals in the system accurately and on schedule. Prepare program documentation: mechanics, T&Cs, customer notifications, approval packs, and compliance materials. Prepare T&Cs and submit registrations for prize‑based or lucky draw programs through Regulatory Affairs. Guide CMM Admin team on proper document handling, file completeness, and implementation accuracy. 4. Execution Excellence & Cross ‑ Functional Coordination Lead end‑to‑end implementation of trade programs and channel initiatives within the assigned scope. Work closely with Sales teams to ensure execution accuracy, customer alignment, and market coverage. Collaborate with Finance, Legal, OEC, Accounting, RA, and Public Affairs to ensure regulatory and corporate compliance. Secure approvals for POSM, visuals, key materials before production. Support customer events such as CLP awards, incentive trips, and reward ceremonies. 5. Monitoring, Measurement, ROI & Optimization Track performance of trade spending, channel plans, and execution quality. Conduct post‑promotion evaluations and channel performance reviews. Identify risks, financial exposures, documentation gaps, and execution barriers. Provide insights and recommendations to improve channel efficiency and investment returns. Lead audit support for trade promotions, ensuring readiness and accurate explanation of processes. 6. Market & Competitive Intelligence Track competitor trade activities, retail visibility, pricing movements, and incentive programs. Monitor channel trends and emerging opportunities in the assigned GT scope. Provide insights that influence future channel and trade spending strategies. REQUIREMENTS: 3–5 years in Trade Marketing, Customer Marketing, Sales Operations, Finance/Commercial Control, or GT Sales. Experience in channel execution, trade program implementation, or GT selling environment preferred. Knowledge of accounting, compliance, and regulatory requirements is an advantage. Experience working cross‑functionally with Sales, Finance, RA, Legal, and Admin teams. Bachelor degree Winning mindset Result Oriented, passionate, resilient, persistent, able to handle high levels of pressure Sense of urgency Excellent interpersonal skills Mature Time management Learning agility The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Sales Support & Administration DIVISION: ANI International Nutrition LOCATION: Vietnam > Ho Chi Minh City > Flemington Tower ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)