Traffic Management Officer (French Speaker) | SM&W

Job description

As a Traffic Management Officer, you will play a pivotal role in the development and execution of our paid acquisition strategy. You will collaborate with a diverse team of experts, contributing to the growth of our acquisition channels while enhancing your professional skills. Main tasks and goals: Develop, implement, and optimize Google Ads campaigns to maximize traffic, qualified leads, and conversions. Set up and manage campaigns: configuration and advanced tracking validation (Google Tag Manager, Google Analytics 4, and Google Ads conversion tracking). Conduct thorough keyword research and competitor analysis to identify opportunities for campaign improvement and growth. Monitor and analyze campaign performance metrics, providing regular reports and actionable insights for optimization. Collaborate with cross-functional teams, including creative, content, and analytics, to ensure cohesive execution of marketing strategies. Test and experiment with different ad formats, targeting options, and messaging strategies to continuously improve performance. Stay up-to-date with industry trends, tools, and best practices in paid acquisition and digital marketing; Bachelor’s degree in Marketing, Business, or a related field (Master's degree preferred). 1–3 years of proven experience managing paid acquisition campaigns, with a strong, hands-on track record of managing Google Ads accounts. Additional experience with other digital advertising platforms (Facebook Ads, Linkedin Ads etc.) Strong proficiency with analytics and tracking tools: Google Analytics 4 (GA4), Google Tag Manager (GTM), and ideally Adobe Analytics; Strong analytical and data-driven mindset, with the ability to interpret complex performance data. Familiarity with A/B testing methodologies and optimization techniques Familiarity with marketing automation tools and CRM systems is a plus. Fluent Level of French and English (at least C1 level). Strong understanding of digital marketing channels and best practices in paid acquisition; Proficiency in budget management and performance forecasting; Creative problem-solving skills and a proactive approach to challenges. Our workplace reflects the vibrant spirit of our locations, with initiatives such as a Green Transportation Budget, electric bikes and a flexible Hybrid Work Policy. We promote wellbeing through the Honolulu Wellness Club, a Prayer Room, a Lactation Room, and themed Villages that inspire creativity and collaboration. Through our ESG and DEI strategies, we are committed to being inclusive, caring, and fair, ensuring every voice is heard and valued. Natixis in Portugal is a Centre of Expertise whose mission is to transform traditional banking by developing innovative solutions for the business, operations and work culture of Groupe BPCE worldwide. As part of Groupe BPCE’s international division, Natixis in Portugal designs and delivers solutions for its two core areas – Corporate & Investment Banking and Asset & Wealth Management – as well as transversal services that support all entities across the Group. With more than 3,000 employees representing 46 nationalities, the teams work across Information Technology, Banking Support Activities, and Compliance, in an integrated, inclusive, and cross-functional way, supporting all business lines and platforms of the Group. A disruptive mindset and a culture of proximity and agility identify Natixis in Portugal Team and reflect the company's mission to transform traditional banking at a global scale: a perfect match in the Portuguese dynamics and entrepreneurial ecosystem.