TV, Video, Audio, & Display Senior Strategist

Job description

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a Senior Strategist, TV, Video, Audio & Display (TVAD), you will lead full‑funnel TV, video, audio, and display strategy and day‑to‑day performance to unlock growth—new customers, revenue, and LTV—while keeping efficiency on track. You’ll translate complex signals (audience/data, inventory quality, frequency/overlap, attention/viewability, verification/IVT) into clear decisions, run smart innovations, and scale what works. You’ll rely heavily on Bliss Point (Forecasting, Always‑On Incrementality, Brand/Creative/Customer Insights) to focus investment, and you’ll connect TVAD to Search, Social, Commerce/Retail Media, CRM, and Creative in your Pod to drive integrated business impact. You’ll also mentor P3/P4 teammates, handle novel/complex issues with autonomy, and present executive‑ready narratives that build trust and drive decisions. Key responsibilities Client‑Centric Turn executive business goals into a growth‑focused TVAD plan (CTV/OTT, online video, digital audio/podcasts, linear, programmatic display), with clear options, trade‑offs, and decision thresholds. Lead senior‑stakeholder communications (updates/QBRs/steercos). Set expectations, secure alignment, and manage escalations with transparency. The Tinuiti Way Connect the dots across channels: explain how TVAD complements Search, Social, Commerce/Retail Media, CRM, TV/Audio, and Creative Propose simple, integrated plans and a measurement approach to prove combined lift Codify reusable playbooks. Product‑Led Orchestrate optimization at scale (goal strategies, pacing, frequency/overlap control, quality filters/brand safety/verification) across partners/DSPs; pilot safely, measure, and scale. Apply Bliss Point insights (Forecasting, Incrementality, Brand/Creative/Customer) to guide budgets and innovations (audience/data, inventory quality, formats/creative attributes). Provide structured feedback to Product/Econometrics. Data & Measurement‑Driven Design valid, high‑impact tests suited to TVAD (geo/lift or holdout preferred; otherwise powered A/B or time‑series). Define success thresholds/tolerance bands up front; maintain a steady read cadence; forecast expected impact and risk. Explain and advocate for Tinuiti's measurement and attribution framework to both internal and external senior and executive stakeholders. Help keep data/ops healthy. Owner Mindset Own the business like it’s yours: Make and stand behind decisions that maximize client outcomes (growth, margin, LTV) within agreed guardrails. Surface trade‑offs with clear thresholds/tolerances, and keep a simple decision log tied to Rocks/KPIs. Financial stewardship with partners: Forecast impact, track plan vs. actuals, and course‑correct fast with Client Lead/Finance/Channel Leadership. Protect margin/utilization by prioritizing high‑value work and cutting busywork. Love Growth: Spot and de‑risk bigger opportunities (e.g., higher‑quality CTV inventory, new audience/data partners, refreshed creative lengths/formats) with small, safe pilots and clear thresholds, then scale and document the playbook. Hate Waste: Remove recurring waste at the root (e.g., unmanaged frequency, viewability/IVT issues, overlapping buys, tagging gaps). Set simple standards that prevent backslide and shorten time‑to‑resolution. Ways of working and values Greatness attracts Greatness: Keep improving your craft; embrace new tools and AI. Clients grow, we grow: Focus on outcomes, evidence, and simple explanations. Culture of ownership : Move fast, cut waste, and truly own results end‑to‑end. Professional & Technical Qualifications Experience: 7+ years managing TV/video/audio/display at scale (CTV/OTT, online video, digital audio/podcasts, programmatic display) with end‑to‑end ownership; or 5–7 years in analytical roles (finance/consulting) with strong media analytics exposure. Technical: Hands‑on with DSPs/ad platforms and ad‑server workflows (trafficking, tags/pixels, creative rotations), verification/IVT/viewability, audience/data usage, and frequency/overlap management. YouTube experience a plus. Measurement: Incrementality/lift and powered A/Bs or time‑series. Forecasting. Ability to connect media to revenue, CAC, LTV, incremental reach/attention. SQL familiarity a plus. Client communication: Executive‑ready storytelling and expectation setting; effective partner to Econometrics, Media Investment, Creative, Client Leadership, and other channel leads. Confident leading client meetings. Education/certifications: BA/BS required; MBA a plus; platform or verification certifications a plus. KPIs Growth : Increase qualified reach/new‑household acquisition; grow revenue and LTV contribution from TVAD; incremental reach vs. other media. Quality: Improve attention/viewability and brand safety; better frequency/overlap control; fewer IVT/quality flags. Innovation: Plan and adopt a steady flow of practical innovations (audience/data, inventory, format/creative, frequency/quality), with decisions and learnings recorded. Product/AI adoption: Responsible, heavier use of Bliss Point and platform optimization with proven, incremental impact. Efficiency (guardrail): Hold or improve CAC/ROAS/CPx while growing profitable volume. The hiring salary range for this role is $100,000-$120,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq. FLSA Classification: Exempt We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Benefits: Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts Retirement: Match up to 4% of your contributions at 100% Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.