UK - Senior Social Manager

Job description

The Role We're looking for a Senior Social Manager to own the success of a portfolio of accounts, fuelling client growth through bespoke, market-leading channel strategies on some of our largest clients, while managing and developing junior team members working under them. This role requires building strong client relationships, ensuring high-quality campaign delivery and strategy, identifying growth opportunities, and fostering team development. You'll be trusted to lead on strategy independently, with clients viewing you as a genuine strategic partner rather than a day-to-day contact. This is a great opportunity for someone who enjoys owning accounts end-to-end, driving both client growth and team development, and shaping how our channel proposition evolves. Key Responsibilities Client Relationships Own and build long-lasting relationships with key client contacts, with the client viewing you as a trusted partner and a reason to continue working with Incubeta Ensure clients receive proactive updates on performance, actions, and strategy to support account growth Manage communications within your area of responsibility, ensuring they are in line with client needs and add value Confidently and clearly communicate strategic outcomes, insights, and recommendations in calls and meetings, highlighting current and future plans and their value Act as a point of escalation for client queries or issues, including on smaller accounts sitting within your team Immerse yourself in the business on key clients, with a strong understanding of their business, priorities, competitors, and product Account Management & Strategy Ensure the setup, implementation, and ongoing management of campaigns and budgets is to a high standard, aligned with best practices and meeting client goals Implement and follow QA processes to ensure high-quality execution Ensure the rollout of our proposition across accounts, including effective use of our proprietary technology Complete forecasts for existing clients as accurately as possible, utilising templates and all available data sources Ensure there is a clear, forward-looking strategic plan in place within your remit on accounts, aligned with client size, goals, and long-term growth Independently own channel strategy on your accounts with no input required from Client Directors Proactively roll out new tests and ideas to improve performance, effectively analysing and communicating conclusions and next steps Independently and successfully manage large client projects within your remit Drive the improvement and development of our channel proposition, best practices, and team processes Support our external brand through marketing collateral Demonstrate a strong understanding of platform, industry, or wider digital marketing changes that may impact activity, proactively feeding these back to clients and into strategy Ensure smaller accounts owned by direct reports are managed to a high standard, achieving performance goals and maximising GP Support client satisfaction across all Incubeta services on small and medium accounts Where no Client Director is present, confidently lead on overall account strategy, ensuring client satisfaction across all Incubeta services Identifying Growth Opportunities Maintain a strong understanding of Incubeta's services, supporting client growth through cross-sells of additional services or increases in scope or budget Support in identifying and selling similar opportunities on smaller accounts owned by team members Identify and lead the development of new avenues of GP, such as new products, tools, dashboards, or commercialising existing solutions Lead strategy for smaller new business proposals cross-channel, supporting the new business team in demonstrating value for clients Lead channel strategy for large new business proposals, including impactful audit insights and forecasts, while supporting wider strategy pieces Team Management & Development Support direct reports' professional development, providing regular constructive feedback and setting clear performance expectations, managing any performance challenges professionally and effectively Support direct reports in achieving their OKRs in line with business goals, with monthly check-ins to review progress Support direct reports and junior team members with prioritisation, in line with task urgency and client priority Ensure balanced and clear delegation of tasks and workload amongst the junior team on shared accounts Share efficiencies, learnings, and strategies from your accounts with the wider team to support broader development What We're Looking For Proven experience managing large, complex client accounts within a performance marketing or digital media agency A track record of building trusted, strategic client relationships that drive retention and advocacy, not just delivery Strong campaign management and QA discipline, with the ability to run channel strategy independently Demonstrated success identifying and converting growth opportunities, including cross-sell and new business contribution Experience managing and developing junior team members, including performance feedback and OKR support Confidence leading overall account strategy in the absence of a Client Director A proactive, test-and-learn mindset, with genuine interest in improving agency proposition and process Why Join Us Own strategy and delivery across some of our largest, most strategically important accounts Genuine autonomy to lead channel strategy without requiring Client Director sign-off Direct input into shaping Incubeta's wider channel proposition, best practices, and team processes Clear scope to grow team leadership experience, developing junior team members Be part of a collaborative, high-performance Digital Media team with strong new business involvement Our Package Salary We benchmark salaries against the industry to remain highly competitive. Salaries are regularly reviewed and progress alongside your development. Performance-related bonuses are also available. Benefits A flexible, credit-based benefits package including healthcare, pension contributions, gym memberships, and more. Policies Forward-thinking policies designed to support a high-performance and balanced working culture. Learning & Development Dedicated in-house L&D support with structured development reviews every six months, plus ongoing career support to help you progress. What to Do Next If this sounds like the right next step, apply now - we'd love to hear from you.