[UPLIVE Company] Creative Strategist Lead

Job description

UPLIVE is a high-growth global publisher seeking a Creative Strategist Lead to oversee creative strategy: project management, research, and driving creative testing plan for our Games & Apps portfolio. You’ll turn insights, market data, and trends into winning creative plans and production-ready concepts for the Creative Production team. ### WHAT YOU WILL DO - **Strategic Ownership** - Own the full creative strategy for assigned Games/Apps, defining the creative vision, north star, and long-term direction. - Align UA, Product, and Creative teams around shared performance goals. - **Playtest, Research & Strategic Planning** - Lead structured playtests to define USP, audience psychology, and creative opportunities. - Build a continuous trend-scanning and competitive research system across GEOs. - Turn insights into strategic bets and create frameworks (angle maps, messaging pillars, component systems) that guide production. - **AI, Tools & Knowledge Systems** - Evaluate and adopt AI tools that improve research, insight generation, and creative exploration. - Design AI-assisted workflows to accelerate strategy and production. - Build and maintain creative knowledge systems (angle libraries, trend hubs, best practices). - **Planning, Prioritization & Creative Ops** - Lead quarterly/monthly/weekly planning and set strategic priorities. - Balance rapid performance needs with long-term creative direction. - Maintain clear roadmaps, decision logs, and strategic documentation. - **Performance Intelligence** - Analyze creative performance (CTR, CVR, IPM, CPI, ROAS) to identify root causes and patterns. - Drive data-backed decisions and establish weekly learning/testing cadences. - **Cross-Functional Leadership** - Act as the strategic bridge across UA, Creative Production, Product, and key stakeholders. - Lead alignment meetings and ensure fast, clear cross-team coordination. ### QUALIFICATIONS - 4+ years in Creative Strategy, UA Creative, Product Marketing, or similar creative strategist roles. - Strong ability to turn product, data, and market insights into clear creative direction. - Excellent at creative project management ability, able to plan timelines, align resources, and guide multi-format creative initiatives from concept → execution → learning. - Strong understanding of performance marketing metrics (CTR, CVR, IPM, CPI, ROAS signals) and how they influence creative decisions. - Highly skilled with creative research & analytics tools, ad libraries, market research platforms, and modern AI workflows. - Strong experience coordinating with Designers, Motion Artists, and Playable Devs, ensuring strategic clarity and execution quality. - Ability to manage multiple creative projects in parallel while maintaining high standards of strategy and communication. - Deep understanding of creative trends, audience behavior, and mobile gaming/app market benchmarks. - Excellent written and verbal communication, with the ability to align stakeholders and influence decisions. **DEVICE QUALIFICATION** - PC or Macbook provided by the company. ### WHAT WE OFFER - \* Competitive salary, 100% salary during probation - \* Performance bonus with 30% of company profit shared with no cap - \* Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check - \* Minimum 12 days paid annual leave + 10 days paid sick leave. - \* 12 days working from home per year - \* Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development - \* Free daily lunch with 10+ menu options. - \* Free daily F&B: Snacks, juice, beverage, tea-time - \* Monthly/Bi-monthly team activity allowance - \* Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan - \* Sponsored sports activities: badminton, soccer, ... - \* Sponsored overseas conferences and industry events for all levels. - \* Modern equipments/AI tool provided.