[UPLIVE Company] Creative Strategist Planner (App)

Job description

We’re looking for a Creative Strategist Planner with experience in multimedia or APP creative production. You’ll partner with UA and the creative team to produce high-performing ads and app store assets. ### WHAT YOU WILL DO - **Learn, Research & Planning** - Play-test assigned games to understand USP, audience, and creative opportunities. - Research trends, competitors, and emerging AI-driven creative patterns. - Drive Agile cycle planning with clear hypotheses, success criteria, and weekly retros to improve speed and outcomes. - **Creative Production Support** - Manage creative tasks end-to-end using Agile project management to ensure clarity, prioritization, and fast iteration. - Write actionable briefs, coordinate resources, and provide hands-on design support when needed. - Use AI tools to explore variations, accelerate production, and enhance visual quality. - **Analysis & Insights** - Review creative performance metrics and turn insights into actionable improvements. - Use AI-assisted analysis to detect patterns and identify new creative opportunities. - Maintain clear documentation of learnings, best practices, and references. - **Collaboration & Communication** - Work closely with UA to understand goals and creative needs. - Communicate progress, risks, and priorities clearly to stakeholders. - Align expectations with the Creative Lead and cross-functional partners. - Share AI workflows or useful findings with the team to raise overall capability. ### QUALIFICATION - 2+ years of creative production, product design (PO, UI/UX) experience for mobile apps, performance marketing/digital marketing or advertising industry. - Strong research and analysis ability: able to study trends, competitors, play-test games, and extract actionable creative insights. - Project management skills: able to plan cycles, organize tasks, manage timelines, and coordinate designers/motion/playable resources. - AI learning mindset: familiar with or eager to adopt AI tools for ideation, variation, analysis, and workflow acceleration. - Strong visual understanding (composition, layout, pacing) and ability to give structured, actionable feedback. - Proven experience in reviewing creative performance metrics (CTR, CVR, IPM, CPI) and turning data into improvements. - Skilled in writing clear briefs, document learnings, and communicating effectively with cross-functional teams. - Proficient in core creative tools (Figma, Photoshop, After Effects, or similar) at a functional level. ### WHAT WE OFFER - Competitive salary, 100% salary during probation - Performance bonus with 30% of company profit shared with no cap - Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check - Minimum 12 days paid annual leave + 10 days paid sick leave. - 12 days working from home per year - Annual flexi-budget (9.400.000 VNĐ/year) for personal development - Free daily lunch with 10+ menu options. - Free daily F&B: Snacks, juice, beverage, tea-time - Monthly/Bi-monthly team activity allowance - Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan - Sponsored sports activities: badminton, soccer, ... - Sponsored overseas conferences and industry events for all levels. - Modern equipments/AI tool provided.