[UPLIVE Company] Performance Marketing

Job description

Launch and scale new music games/apps profitably through organic and non-organic channels across the globe (US, China, Japan, etc.) ### WHAT YOU WILL DO - Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.) - Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets - Work closely with Creative teams to provide UA insights to improve product marketability - Work closely with global vendors/ ad networks to optimize campaigns - Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories ### QUALIFICATIONS - 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success - Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust) - In-app marketing experience for driving deeper conversions - Data analysis, Strategic & Tactical planning, Problem solving - Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management - Good communication (English writing and speaking skills) - Possess a creative mindset and an instinct for identifying trends. - Customer-oriented, Innovative, Emotional intelligence - Hunger and humble for learning, sharing, teamwork and self-development - Resilient and adaptable under changes and uncertainties - **WILL BE A PLUS** - You love music and music-related products - Love to interact with mobile music games/ apps - Prior experience in gaming industry - Being comfortable with data and turning multiple sources of data into insights - Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment - Fanatic learner: proactive learning and sharing knowledge