[UPLIVE Company] Senior UA Marketing (Mobile Apps)

Job description

**LOCATION** HCM Onsite (Relocation Support) **ABOUT THE JOB** We're looking for a Senior UA Marketing (Mobile Apps) to own and scale user growth across our AI and Utility app portfolio. You'll manage significant advertising budgets, optimize performance across multiple channels, and play a key role in driving product growth in global markets. ### WHAT YOU WILL DO - Own and execute UA strategy across the company for a portfolio of 3-5 mobile apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more - Act as your team’s expert in one of Meta, Tiktok, Google UAC, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users - Define UA launch strategies for new titles, including pre-registration campaigns - Define conceptual creative strategies and testing processes - Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth - Stay ahead of trends by conducting market research and competitive analysis \*\*\* Duties and responsibilities outlined above are representative, but not all-inclusive. ### QUALIFICATIONS - 3+ years of hands-on UA experience in mobile app industry - Strong preference for candidates with experience in UA for apps in Utility or AI genre - Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc. - Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns - Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side. - Fluent English (written + speaking) is a must **TO COMPLEMENT OUR TEAM, YOU SHOULD BE** - You are on top of the latest apps, trends, and what’s happening in live events - Solution-oriented, self-motivated and have the attitude to get things done - Comfortable with uncertainties and changes in a fast-paced environment - Curious, proactive learning and knowledge-hungry learner ### WHAT WE OFFER ***We take care of our people — from meaningful reward to everyday experience at work*** **Financial** - Competitive salary, 100% pay during probation - Performance bonus with up to **30% of company profit shared — no cap** - Full SHUI + premium private health insurance & annual check-up **Personal Well-being** - 12 days annual leave + 10 days paid sick leave - 12 WFH days per year for when you need flexibility - 9.4M VND yearly flexi-budget for your personal development - Free daily lunch (10+ options) - Snacks, drinks, and tea-time always available - Monthly/bi-monthly team bonding budget - Sports activities (badminton, football, etc.) **Personal Development** - Company learning trips to top markets (Korea first, Japan next) - Sponsored access to international conferences & industry events - Modern equipment + AI tools to help you work smarter and grow faster ### RELOCATION SUPPORT This position is based in our Ho Chi Minh City office — but don't let that stop you from applying. If you're the right person for this role, we'd love to make the move work for you. ***Relocation support is available***, and we'll work out the details together during the offer stage."