[UPLIVE Company] Senior UA Marketing (Mobile Games)

Job description

**ABOUT THE JOB** Join us as a Senior UA Marketing (Mobile Games) and take ownership of growth across multiple game titles. You'll manage substantial marketing budgets, experiment with cutting-edge UA strategies, and help bring great games to millions of players worldwide. ### WHAT YOU WILL DO - Own and execute UA strategy across the company across a portfolio of 5-7 mobile game titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more - Act as your team’s expert in one of Google UAC, Meta, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users - Define UA launch strategies for new titles, including pre-registration campaigns - Define conceptual creative strategies and testing processes - Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth - Stay ahead of trends by conducting market research and competitive analysis \*\*\* Duties and responsibilities outlined above are representative, but not all-inclusive. ### QUALIFICATIONS - 3+ years of hands-on UA experience in mobile gaming industry - Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA - Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc. - Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns - Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side. - Fluent English (written + speaking) is a must **TO COMPLEMENT OUR TEAM, YOU SHOULD BE** - A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events - Solution-oriented, self-motivated and have the attitude to get things done - Comfortable with uncertainties and changes in a fast-paced environment - Curious, proactive learning and knowledge-hungry learner ### WHAT WE OFFER - Competitive salary, 100% salary during probation - Performance bonus with 30% of company profit shared with no cap - Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check - Minimum 12 days paid annual leave + 10 days paid sick leave. - 12 days working from home per year - Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development - Free daily lunch with 10+ menu options. - Free daily F&B: Snacks, juice, beverage, tea-time - Monthly/Bi-monthly team activity allowance - Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan - Sponsored sports activities: badminton, soccer, ... - Sponsored overseas conferences and industry events for all levels. - ••Modern equipments/AI tool provided.