[UPLIVE Company] UA Marketing (Mobile Apps)

Job description

We are seeking a dynamic and results-driven User Acquisition (UA) Specialist to join our team, focusing on the growth and scalability of our mobile app. In this role, you will work closely with cross-functional teams to launch and scale new mobile apps profitably through organic and non-organic channels across the globe (US, Korea, Japan, etc.) ### WHAT YOU WILL DO - Manage user acquisition (UA) campaigns across major platforms, including Google, Facebook, TikTok, and other leading ad networks (e.g., Applovin, Mintegral, etc.). - Strong experience in ASO (App Store Optimization) is a must to maximize organic installs and improve overall app visibility. - Analyze performance data from: - (1) Market trends and competitor analysis, - (2) Key ad campaign metrics (CPI, CTR, IR, ROI/ROAS, installs) - (3) A/B testing of creatives to optimize user engagement and campaign efficiency, - (4) Revenue and product metrics to understand user behavior and refine acquisition strategies for successful market penetration. - Collaborate closely with the Creative team to provide actionable UA insights that optimize app creatives and improve product marketability. - Work with global ad networks and vendors to optimize campaigns, ensuring best practices are adhered to, and identify new platforms to expand user acquisition inventories. - Manage and optimize UA budgets to maximize ROI, ensuring efficient and effective user acquisition strategies for both short-term gains and long-term app growth. ### QUALIFICATIONS - 1-2 years of experience in Performance Marketing (Google, Facebook, TikTok, or other ad networks) with proven success in mobile app user acquisition. - Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust) - In-app marketing experience for driving deeper conversions - Data analysis, Strategic & Tactical planning, Problem solving - Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management - A self-driven individual who takes full ownership and consistently delivers results - A continuous learner, eager to stay ahead of mobile market trends and apply new insights to drive product success. - Good communication (English writing and speaking skills) - Possess a creative mindset and an instinct for identifying trends. - Customer-oriented, Innovative, and emotional intelligence - Resilient and adaptable to changes and uncertainties - **WILL BE A PLUS** - A passion for mobile apps and an understanding of app user behavior. - Prior experience in mobile app industry - Being comfortable with data and turning multiple sources of data into insights - Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment - Fanatic learner: proactive learning and sharing knowledge ### WHAT WE OFFER ***We take care of our people — from meaningful reward to everyday experience at work*****Financial**- Competitive salary, 100% pay during probation - Performance bonus with up to **30% of company profit shared — no cap** - Full SHUI + premium private health insurance & annual check-up **Personal Well-being**- 12 days annual leave + 10 days paid sick leave - 12 WFH days per year for when you need flexibility - 9.4M VND yearly flexi-budget for your personal development - Free daily lunch (10+ options) - Snacks, drinks, and tea-time always available - Monthly/bi-monthly team bonding budget - Sports activities (badminton, football, etc.) **Personal Development**- Company learning trips to top markets (Korea first, Japan next) - Sponsored access to international conferences & industry events - Modern equipment + AI tools to help you work smarter and grow faster