[UPLIVE Company] User Acquisition Marketing Lead

Job description

**Location** HCM Onsite (Relocation Support) We’re looking for a **User Acquisition Lead** to scale and accelerate user growth across UPLIVE’ portfolios. You'll play a key role in driving millions of installs while leading a high-performing team in a fast-paced, creative, and data-driven environment. ### WHAT YOU WILL DO - Own and execute UA strategy across the company with different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more - Lead, mentor, and grow a team of UA specialists (team size <10), ensuring executional excellence and hitting performance goals - Optimize acquisition performance through analysis of KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level - Build and maintain strong relationships with strategic partners and ad networks - Continuously assess and improve UA workflows, tools, and processes for efficiency and scale - Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth - Stay ahead of trends by conducting market research and competitive analysis ### QUALIFICATIONS - 4+ years of hands-on UA experience in mobile gaming or apps - 2+ years of experience managing people and teams - Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA - Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc. - Highly analytical and comfortable with UA data tools; able to turn insights into action - Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment - Passion for music and gaming is a big plus - Fluent English communication is a must - **TO COMPLEMENT OUR TEAM, YOU SHOULD BE** - A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events - Solution-oriented, self-motivated and have the attitude to get things done - Comfortable with uncertainties and changes in a fast-paced environment - Curious, proactive learning and knowledge-hungry learner ### WHAT WE OFFER - Competitive salary, 100% salary during probation - Performance bonus with 30% of company profit shared with no cap - Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check - Minimum 12 days paid annual leave + 10 days paid sick leave. - 12 days working from home per year - Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development - Free daily lunch with 10+ menu options. - Free daily F&B: Snacks, juice, beverage, tea-time - Monthly/Bi-monthly team activity allowance - Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan - Sponsored sports activities: badminton, soccer, ... - Sponsored overseas conferences and industry events for all levels. - ••Modern equipments/AI tool provided. ### RELOCATION SUPPORT This position is based in our Ho Chi Minh City office — but don't let that stop you from applying. If you're the right person for this role, we'd love to make the move work for you. ***Relocation support is available***, and we'll work out the details together during the offer stage."