US Brand Insights Director - R&I

Job description

Are you ready to turn complex US respiratory market signals into decisive actions that elevate a flagship medicine and improve patient outcomes? Can you see yourself at the brand leadership table, shaping choices that drive growth and clarity in a rapidly evolving landscape? As the US Brand Insights Director for our inhaled respiratory portfolio, you will lead insight generation for a priority brand, consolidating market research, analytics, competitive intelligence, and forecasting into clear recommendations. You will be a strategic partner and constructive challenger to the Brand team and senior leaders, translating evidence into positioning, messaging, segmentation, demand estimation, and go‑to‑market decisions that deliver impact for patients and the business. Accountabilities: - Brand Strategy Insights: Partner with the Brand team to translate qualitative and quantitative market signals into focused strategies for positioning, messaging, segmentation, and demand estimation that drive performance. - Marketing Mix Performance: Guide performance analytics for personal and non-personal promotion, ensuring materials and tactics are shaped by evidence and optimized for impact. - Foresight and Lifecycle Analytics: Build a forward-looking insight and analytics plan that anticipates market shifts and brand lifecycle needs, enabling agile adjustments and sustained growth. - Competitive Intelligence: Lead continuous competitive assessment and synthesize external analyses into implications that inform brand strategy and forecast assumptions. - Forecast Leadership: Align and pressure-test the product forecast and key drivers, collaborating closely with Forecasting and Analytics to ensure a single, trusted view of performance. - Cross-Functional Alignment: Collaborate with Sales Operations, Finance, Market Access, and Global partners to ensure insights translate into coherent commercial strategies and field execution. - Executive Influence: Present compelling narratives to senior leadership that clarify choices, quantify trade-offs, and guide decisive action. - Resource Planning: Co-design the insight and research plan with senior insight leadership to focus budgets and talent where they create the most value. - Conduct Market research, analysis and insights. Essential Skills/Experience: - Bachelor's degree (scientific or commercial related field) is required - Experience in conducting qualitative and quantitative market research across different stakeholder groups (e.g. HCPs, patients and payers) - 5+ years experience in the pharmaceutical industry - Proven ability to conduct analytics using secondary data sources key to the pharmaceutical industry (IQVIA, Prognos, Decision Resources, patient level data) and performance tracking - Good business acumen, strategic thinking and understanding of sales and marketing business practices - Ability to influence laterally and vertically - High emotional intelligence - Ability to lead projects - Ability to manage multiple tasks/assignments to demanding deadlines with minimal supervision - Strong interpersonal and collaboration skills as well as teamwork abilities - Comfortable working in a matrix environment - Strong written and verbal communication Desirable Skills/Experience: - High degree of creativity and innovation in developing new approaches, processes and methodologies - Experience conducting pre-product launch market research (e.g., positioning, segmentation) - In depth knowledge of respiratory market dynamics When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. Why AstraZeneca: Here, specialist minds come together across science, data, and commercial craft to translate real-world evidence into decisions that matter for patients. You will be trusted to lead with insight, moving at pace in an open, down-to-earth culture that blends rigor with entrepreneurial thinking. With access to advanced analytics, diverse perspectives, and a global network, you will shape brand choices that reach patients faster while growing your expertise in high-impact work. We value kindness alongside ambition, and we back bold ideas with the support needed to scale them. Take the lead in defining the next chapter for a pivotal respiratory brand—step forward today to shape decisions that improve lives and accelerate your career impact. **Date Posted** 04-Sep-2026 **Closing Date** 17-Sep-2026 Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.