US VYNDAMAX Marketing Director

ROLE SUMMARY VYNDAMAX (tafamidis) is one of Pfizer's largest and most strategically significant U.S. brands, representing a ~$4B U.S. commercial business and serving as the anchor brand within Specialty Care. Its landmark launch in transthyretin amyloid cardiomyopathy (ATTR-CM) established Pfizer as the leader in ATTR-CM. Midway through its lifecycle, the brand has entered an intense and pivotal competitive period, facing up to four competitive entrants within an 18-month window. Positioning VYNDAMAX for continued category leadership is therefore critical to Pfizer, and sustained performance will demand rigorous strategic planning, flawless operational execution, and disciplined investment management. The Consumer Marketing Director will be a critical driver of this strategy, responsible for accelerating patient engagement, activation, and retention across the VYNDAMAX journey. The Consumer Marketing Director will advance VYNDAMAX growth through three strategic levers: activating patients and caregivers through a coordinated ecosystem of programs, ambassadors, and experiences; expanding the ATTR-CM category through earlier diagnosis and disease education; and translating competitive and performance insights into strategic actions that strengthen engagement, inform investment decisions, and sustain category leadership. ROLE RESPONSIBILITIES Patient Activation Strategy & Experience Lead the design and execution of a unified patient activation ecosystem, aligning teams, programs, and partners to deliver seamless experiences that drive patient progression across the treatment journey. Build activation capabilities through audience strategy, segmentation, measurement, and experience design that strengthen engagement and business performance. Patient Ambassador & Engagement Ecosystem Own the evolution of the Vyndamax patient and caregiver ambassador ecosystem to strengthen awareness, engagement, activation, and retention. Lead the ambassador content roadmap and production, developing a scalable library of patient and caregiver stories for activation across customer touchpoints. Drive audience strategies that deepen engagement with emerging care-partner segments by translating insights into targeted activation strategies and experiences. Diagnosis and Category Leadership Lead initiatives that expand the ATTR-CM market through earlier diagnosis and patient activation, increasing disease visibility and motivating action among patients, caregivers, and communities. Partner with the CMO organization to develop and execute unbranded disease education initiatives that accelerate patient activation and support Vyndamax growth objectives. Competitive Intelligence & Performance Optimization Own competitive intelligence and marketplace monitoring, developing actionable assessments of competitor strategy, messaging, media investments, and market dynamics. Translate competitive, customer, and performance data into strategic recommendations that inform brand strategy, prioritization, and investment decisions. Leadership, Influence & Cross-Functional Excellence Strengthen team capabilities and foster a culture of strategic thinking, innovation, accountability, and continuous learning. Influence and align cross-functional stakeholders across patient activation initiatives and customer engagement programs to deliver coordinated experiences and business impact. QUALIFICATIONS Applicants must have a bachelor's degree with at least 8+ years of experience; OR a master's degree with at least 7+ years of experience; OR a PhD with 5+ years of experience within pharmaceutical, healthcare, or related marketing experience, with a demonstrated track record of leading complex, cross-functional initiatives. Deep expertise in consumer marketing, audience strategy, customer engagement, and experience design, with a proven ability to develop and execute growth strategies that drive patient activation and business performance. Experience leading integrated omnichannel marketing strategies and customer journeys across paid, owned, earned, and shared channels. Experience leveraging customer, marketplace, competitive, and performance insights to inform business strategy, prioritization, and investment decisions. Demonstrated ability to influence senior leaders, align cross-functional stakeholders, and successfully deliver high-priority initiatives in complex, fast-paced environments. Advanced degree preferred. Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact. NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS Ability to travel approximately 20-30% domestically to support customer and healthcare stakeholder engagement, market research activities, field immersion, agency and partner management, industry conferences, and key business meetings. Other Job Details: Last Date to Apply for Job: October 16th, 2026. Ability to travel based on business needs NOT eligible for Relocation Package The annual base salary for this position ranges from $162,900.00 to $271,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. Relocation assistance may be available based on business needs and/or eligibility. Candidates must be authorized to be employed in the U.S. by any employer. U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future. Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. 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Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States. Pfizer endeavors to make accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email . This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned. To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers . Marketing and Market Research