USA Director of Marketing — LOVE CORN

Job description

USA Director of Marketing — LOVE CORN Location: Ho-Ho-Kus, NJ (Mon - Thur in office) Reports to: Co-Founder & CEO Role Overview LOVE CORN is building the next breakout snack category - Premium Crunchy Corn. Today, LOVE CORN is the fastest growing snack brand in the UK and has a solid USA foundation with 15,000 stores and 2% household penetration, with unlimited potential to grow. We’re looking for a USA Director of Marketing to help fulfill LOVE CORN’s potential to become an iconic, household name snack brand loved by millions of families. You will lead LOVE CORN’s digital‑first and brand‑forward marketing strategy, driving awareness, engagement, and conversion across all touchpoints. This person will own the consumer journey online‑to‑retail — building digital campaigns that spark discovery, generate trial, and accelerate velocity at retail — while elevating LOVE CORN’s brand story, voice, and cultural relevance. You’ll lead brand-building, social media, performance marketing, content, influencer, retail media, and partner with sales to support retailer priorities. This role requires a hands-on digital and brand leader — a strategist, storyteller, and performance optimizer rolled into one. This role is for a doer. You will have a small but nimble team to manage and need to have a bias for action and a roll your sleeves up mindset. Key Responsibilities Brand Marketing & Strategy Own LOVE CORN’s brand positioning , ensuring consistency across digital, retail, packaging, partnerships, and earned media. Strengthen brand storytelling across all channels — bringing LOVE CORN’s playful, joyful personality to life through content, campaigns, and creator partnerships. Build breakthrough brand campaigns that drive awareness, household penetration, and retailer excitement. Develop quarterly retailer plans that support development and execution of 360 marketing activities for our top retail customers. Lead marketing initiatives integrating digital, social, influencer, shopper, and experiential marketing. Lead consumer insights work to understand motivations, usage occasions, and cultural trends that shape brand strategy. Partner with founders to evolve brand identity, tone of voice, and creative direction as the brand scales. Digital & Performance Marketing Own and scale LOVE CORN’s digital ecosystem: website, CRM, paid social, paid search, influencer, Amazon, Instacart, and TikTok Shop. Build performance marketing programs that drive awareness, trial, and repeat while meeting ROAS goals. Lead organic and paid social strategies with an emphasis on community-building, authentic storytelling, and influencer partnerships. Develop and execute a CRM/email/SMS strategy to nurture LOVE CORN’s consumer database and build loyalty. Retail & Shopper Marketing (Digital-Forward) Build digital-first retailer campaigns (retail media, geo-targeted digital, influencers, and social content that ladders up to retail activation). Partner with sales to ensure every major retailer launch is supported with a full-funnel marketing plan (brand + digital + shopper). Track and optimize ROI across retail media and digital spend. Translate brand campaigns into velocity-driving retail moments that excite buyers and shoppers. Data, Insights & Analytics Create and manage dashboards for digital marketing performance (traffic, CAC, ROAS, conversions, engagement, CRM growth). Leverage consumer insights and category data to guide brand strategy, content, and campaign optimization. A/B test campaigns and creative to constantly improve outcomes. Leadership & Collaboration Manage and mentor a small, high-performing team (digital advertising, community, content & design). Collaborate with finance (budget ownership), sales (account priorities), and ops (demand planning linked to campaigns). Present brand, digital, and marketing updates to the board and executive team. Qualifications 8+ years of digital and brand marketing experience within food & beverage or CPG; startup/challenger brand experience preferred. Proven success in building and scaling brand campaigns that drive awareness, household penetration, and retail velocity. Proven success in performance marketing, scaling ROAS-positive paid social/search, and managing CRM/retention programs. Experience leading Amazon, Instacart, and retail media marketing. Strong understanding of digital content and influencer marketing, with a track record of building engaged online communities. Ability to translate brand and digital campaigns into retail results (velocity, distribution growth, incremental displays). Strong analytical skills; fluency in dashboards, KPIs, and data-driven decision-making. Excellent communicator and storyteller with entrepreneurial drive and scrappy, get-it-done energy.