User Acquisition Manager

Job description

At Joko, our mission is to we help consumers save time and money when shopping online or in-store. Founded in Paris, Joko is a tech company and certified B Corp with over 105 talents across Paris, Barcelona, and New York (and beyond). More than 6 million users already save money every day at 10,000+ merchants with Joko. From cashback and automatic coupons to price alerts, we've kept expanding our products to make shopping smarter. Today, Joko is an AI shopping app: with Juno, our shopping assistant, users can find the right product at the best price in only a few seconds, with recommendations that get sharper the more they use it. Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US. It’s still day 1, come build the future of shopping with us! ✨ OUR MARKETING TEAM No one is more creative and data-driven than this team - they have the best of both worlds! The Marketing team’s main mission is to get our product into the hands and hearts of millions of users around the world. - The User Growth department builds innovative ideas to conquer markets, attract, and retain users. - The Brand & Communication department strives to create Joko’s vision for the long term and builds a connection with all its users. - The Campaign & Merchandising department drives our Joko Business-to-Consumer campaign calendar and enhances the customer shopping experience across our merchandising assets. - The B2B Marketing department positions Joko as the top partner for retailers’ marketing teams, and aims to build the most desired employer brand possible. Led by Isa, our CMO, they are constantly innovating to take our business to new heights. 🎯 WHAT YOU WILL DO As User Acquisition Manager, you will define and implement Joko’s user acquisition strategy across all markets and platforms (mobile app and web). Your goal will be to grow Joko’s user base and maximize user value. You will be part of the Growth department within the Marketing team and report directly to the Head of Growth. Your responsibilities will be: - Drive strategic thinking in user acquisition: Take part in the broad strategic thinking around how we drive user growth and make the best use of our acquisition budget across all potential levers. - Optimize acquisition profitability and budget allocation: Own and refine the channel mix and investment strategy to maximize the LTV/CAC ratio. Continuously monitor performance and reallocate spend to the most profitable levers. - Manage online paid advertising campaigns: Plan, launch, and ptimize campaigns across channels (Social Media Ads, Ad Networks, Apple Ads, Google etc.). Deep dive into performance data and market practices to identify, test, and implement growth opportunities. - Drive creative excellence: Thoroughly analyze ad performance to derive actionable insights and guide iterations. Partner with our internal Design and Social Media teams, as well as external resources (creators, tools, AI solutions) to continuously test and produce top-performing creatives efficiently. - Maximise our App Stores performance (ASO) through continual benchmarking and testing in order to maximize our visibility and conversion on the app and browser extension stores. - Contribute to building a world-class team of UA experts, by staying up to date with all industry’s latest developments including ads channels’ features and market best practices, and making sure Joko stays ahead of UA innovations - Work hand-in-hand with other teams such as Product, Data and CRM to ensure consistency across the user funnel and coordinate efforts in reaching the company’s growth ambition. 👀 WHO WE'RE LOOKING FOR - Experience: You have 2y+ successful experience in B2C mobile app paid acquisition and ASO and you fully master user acquisition platforms, tools, and OS technicalities. - Languages: You are a native-level French speaker and are fluent in English both written and spoken. - Communication: You have strong written and verbal communication skills, and you are able to explain something complex with simple words. - Analytical skills: you love solving complex problems and analyzing data to drive actionable insights and initiatives. - Methodology: you are used to experimentation methodology and you are able to learn and adapt quickly to dynamic business goals. - Curiosity. You are very curious and enthusiastic about emerging trends, channels, and technologies. - Mindset: You have an entrepreneurial mindset, you like challenges and getting hands-on. - Attention to details: You know that the devil is in the details, and you have a talent for spotting flaws if there are any. - Efficiency: You are fond of productivity tools and able to deliver on time on projects with many stakeholders. 💎 OUR PERKS (Some of the benefits listed below are available to full-time positions only) At Joko, we believe that flexibility and trust are essential. Our work environment reflects this through: - Flexible remote : If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget. - Work from anywhere : Want to spend a month in Italy while working? You can work from most countries in the world for up to 3 months per year. On top of that, we offer plenty of perks: - 💸 Top-market compensation - 📈 Equity for everyone with the chance to own a piece of what you build - 🤖 Half-day each week dedicated to leveling up with AI by exploring new tools, iterating hard, and sharpening your skills - 🌴 Yearly offsite in amazing locations and budget for team-building events & monthly in-person gatherings - 💪 Contribution to your ClassPass subscription - 🍼 8-week leave paid 100% for the second parent - …and much more, check the full list here https://notion.so/joko/20f4ead2bfc54137b9d805bd9abbb758?pvs=4&v=e2baac50c1844149a219895e0d1c2912! 🤝 OUR HIRING PROCESS 1. Intro call: Quick screening with the Hiring Manager or the Talent team. 2. Step 1 – Team interview (45 min): Conversation with two Joko team members (could include the Hiring Manager, people from the team you’d join, or colleagues from other teams). 3. Step 2 – Role-specific assessments - For non-engineering roles: A take-home case study followed by a 45-min interview. We assess both your output and how you think in real time. The exercise will be relevant to your role (e.g. analysis, strategy, or process design). - For engineering roles: A 90-min live technical interview on CoderPad covering code understanding, review, system design, and product thinking (with AI serving as a collaboration tool). 4. Step 3 – Leadership interview (45 min): Conversation with a SteerCo member and a Founder. 5. References: Up to 3 calls with former colleagues or managers. ☕ You may also be invited for coffee with team members to get a feel for our culture.