User Acquisition Manager

Job description

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, [Inkitt](https://apps.apple.com/us/app/inkitt-books-novels-stories/id1033598731) discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its [Galatea](https://apps.apple.com/us/app/galatea-novels-audiobooks/id1380362212) app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into [CandyJarTV](https://candyjar.com/) is only the beginning of our journey to becoming the next-gen entertainment powerhouse. ### What You’ll Do: - Own the strategy, execution, and optimization of one or more paid user acquisition channels (e.g. Paid Search, Paid Social, DSP/Programmatic, OTT/CTV, Influencer, or emerging channels). - Design, launch, and analyze structured experiments to identify scalable growth opportunities and unlock new acquisition levers. - Build and optimize campaigns that drive efficient user acquisition, engagement, and long-term revenue growth. - Partner closely with Growth, Product, Creative, and Analytics teams to develop high-impact acquisition strategies. - Evaluate channel performance with a strong focus on incrementality, true lift, and business outcomes. - Translate data and campaign insights into actionable recommendations that improve performance at scale. - Build repeatable processes, testing frameworks, and playbooks that compound growth over time. - Continuously identify new platforms, audiences, creative approaches, and channel expansion opportunities. - Balance strategic thinking with hands-on campaign execution in a fast-paced, experimentation-driven environment ### What You'll Bring: - 2+ years of hands-on performance marketing or user acquisition experience, with deep expertise in at least one paid acquisition channel - Proven experience owning campaign strategy, execution, optimization, and performance against growth KPIs - Strong analytical skills with the ability to interpret data, measure incrementality, and make data-driven decisions - Experience designing and executing structured testing roadmaps and experimentation frameworks - Ability to work cross-functionally with Product, Creative, Growth, and Analytics teams - Demonstrated ability to identify scalable growth opportunities and turn insights into measurable business impact - Comfortable operating in a fast-moving, high-accountability environment with an ownership mindset - Builder mentality with a bias toward action, rapid iteration, and continuous learning - Experience in consumer technology, mobile apps, subscriptions, gaming, entertainment, or other B2C digital products is preferred - Familiarity with mobile attribution, experimentation, and performance measurement tools is a plus ### Who We Are Looking For: - Autonomous - Bring solutions instead of problems - Data driven - Quick to action - A high functioning workaholic - Looking for exponential career growth - Have lots of fun building a generational AI x Entertainment company ### What We'll Offer: - 401k plan, designed to help you save for the future - Health benefits tailored to your needs, including medical, dental, and vision coverage - Professional coaching for everyone - Team-building events, including our annual Tulum trip - Unlimited access to our Galatea app and CandyJarTV app - Unlimited budget for self-development books - Charity donation of your choice at your one year anniversary - Free lunch in office everyday - Class Pass membership for US based employee and gym access for Berlin employees - Dog friendly offices in Berlin and San Francisco