User Acquisition Manager

Job description

MEETING MWM Founded in 2012, MWM is a global leader in developing and publishing mobile applications in creative domains, with over 1B downloads worldwide. Recognized as the top French app publisher , we are known for our innovative approach and a touch of ‘madness’ that inspires unconventional thinking. True to our vision of making advanced tech feel like simple magic , we are committed to transforming complex technology into intuitive, user-friendly experiences. Harnessing AI and machine learning, our apps are reshaping user experiences. Interested? Keep reading! MEETING YOUR FUTURE JOB Join our dynamic Growth team and become a key innovator who shapes and influence daily processes. As a key innovator, you’ll collaborate closely with cross-functional teams and ensure your ideas directly fuel our growth and innovation. You’ll truly be at the heart of making things happen and pushing boundaries every day. • Be accountable for defining, executing, and optimizing user acquisition strategies across multiple apps. • Drive and analyze the performance of our campaigns using LTV and cohort analysis, identify the most relevant signals, and increase the ROAS of our apps. • Be the business partner to the product team, identifying opportunities through deep product understanding and market benchmarking, while collaborating with Growth to spot trends and drive innovative UA activations. • Work closely with the Creative team, benchmarking and identifying trends to define the right marketability and communication angles that generate both visibility and performance in user acquisition. • Stay on top of acquisition trends, constantly identify new touchpoints, and maintain a mindset of innovation and testing—both paid and unpaid—to acquire users effectively and efficiently while always challenging how we do things. • Continuously improve our internal tools in cooperation with the BI and Tech teams to constantly increase daily efficiency. You posses the mindset aligned with the 9 MWM principles described on the home page ABOUT YOU You have a first experience in user acquisition or performance marketing, ideally within the mobile industry. • You are familiar with major UA platforms (Meta Ads, Google Ads, AppLovin, IronSource, TikTok, DSPs, etc.) as well as MMPs (Appsflyer, Adjust, etc.). • You are creative, think outside the box, and demonstrate curiosity, passion, and strong critical thinking. • You are able to manage multiple projects simultaneously, prioritize effectively, and perform under tight deadlines. • You have solid experience in data-driven decision-making and A/B testing, using insights to guide strategy. • You are eager to work in an environment that values candor, freedom, and responsibility. • Fluent in English, knowledge in French is a plus. MWM IN A NUTSHELL Product excellence: Since 2012, we have pioneered advanced products and technologies, creating the largest consumer app catalogue in history that served over half a billion people worldwide. At MWM you will work on the apps that act as the benchmark in music, coloring, and photography. Tech temple: With over 12 years as pioneers in the mobile industry, we've developed the market's most advanced technology stack. Here, you will interact with proprietary audio and rendering engines, MLMs, data infrastructure and business intelligence solutions that empower us to offer an unparalleled experience to our users. AI hub: MWM has been developing its own machine learning and deep learning algorithms since 2017 and has quickly become a reference in the AI field for the general public. Our algorithms are used by millions of people daily. At MWM, you will have a direct touch with the future of AI. Madvantages: Passion. Meaning. Challenges. Pride. Success. A real team. We guarantee you will find all of these stepping inside MWM office. A long list of all generic startup advantages is included too, but we hope you don't care that much :). Mad minds, great minds: When joining MWM, you'll join our talent from diverse backgrounds across the globe, united by one powerful drive: to become their best selves. We are a real team, linked by a common vision and driven by the same passion. Our mindset is encapsulated in the nine MWM Principles, designed to nurture creativity and inspire innovation. RECRUITMENT PROCESS HR interview (30min - visio call) Use case (asynchronous) Debrief Interview (1h - video call) Final interview (1h - on-site) Welcome 🎉 !