User Acquisition Manager (Codefinity)

Job description

Codefinity is a fast-growing EdTech company on a mission to make tech education accessible, engaging and truly practical. We help people from all over the world master in-demand programming skills and build meaningful careers in tech. Our platform has already empowered hundreds of thousands of learners globally — from complete beginners to industry professionals — through interactive, hands-on courses designed to accelerate real skill growth. We’re a team of ambitious and creative people who love what we do and move fast. We experiment, learn and constantly raise the bar to achieve bold goals. At Codefinity, every idea can make a difference, and every team member has a real impact on our growth story. And now we are looking for a User Acquisition Manager to help us scale even faster. This role will play a key part in driving our growth strategy, acquiring new users globally, and expanding our impact in the EdTech space. Responsibilities: Development and implementation of a paid user acquisition strategy on the Meta platform. Management of marketing campaigns to achieve business goals, evaluating campaign performance based on both marketing metrics (CPM, CTR, CR, CPA) and product metrics (LTV, ROI). Testing to identify the most effective combinations of creatives, funnels, and audiences. Close collaboration with creative, product and analytics teams. Conducting market research and generating new ideas and concepts. Requirements: 2+ years of experience in performance marketing or user acquisition, preferably in B2C or subscription-based products. Proven track record of managing Meta Ads at scale (other channels are a plus: Google, TikTok, X ads, Pinterest Ads etc.). Strong analytical skills with experience in data-driven decision-making. Hands-on experience with testing and optimizing campaigns for growth and profitability. Strategic mindset with the ability to build and scale UA processes from the ground up. Excellent collaboration and communication skills to work cross-functionally with product, creative and analytics teams. Upper-intermediate or higher level of English. What do we offer: Work within an ambitious team on a socially impactful education product. 20 working days of paid vacation per year, plus public holidays. An office with a reliable shelter, generators, satellite internet, and other amenities. Access to our corporate knowledge base and professional communities. Compensation for English language learning, external training, and courses. Medical insurance and full sick leave compensation. Company doctor and massage in the office. Sports activities: running, yoga, boxing, and more.