User Acquisition Manager (Snapchat/TikTok/Meta)

Job description

We are looking for a **User Acquisition Manager (Snapchat/TikTok/Meta)** to bring focused Social expertise into our UA team. You will lead a brand-new Meta Web2App testing track from the ground up and take an already-live Snapchat channel through its next stage of scale, working end-to-end: briefing creatives, reading the numbers, adjusting bids and audiences, and turning what you learn into the next test — across a portfolio of web products that already reach a multi-million global audience. It's a role built for someone who wants real ownership of a channel rather than just running campaigns inside someone else's roadmap, with a clear path to grow into UA team leadership. **About the company:** We are a global IT product company shaping the future of real-time social connection. We have millions of users across North America, Europe, Latin America, and MENA, and we build next-gen mobile and web apps for the live-streaming and social networking niches. The market will exceed $206 billion by 2030, and we are already among the leaders in the industry. Founded in Ukraine, scaling worldwide. Are you in? ### In this role, you will - Own and scale Snapchat Ads campaigns (with a clear path to expanding into TikTok and Meta) against ROMI, spend, and growth KPIs - Drive the creative process end-to-end: generate hypotheses, brief the creative team, and control quality through data-driven iterations - Monitor and optimize campaigns daily across core metrics — CPA, CPI, CTR, CR, ROAS, LTV - Design and test hypotheses across audiences, bidding strategies, creative formats, and funnels - Use AI tools actively for analytics, creative ideation, and automating routine work - Prepare and present test strategy, results, and plans — at internal checkpoints, to your manager, and in external cross-team and product-marketing meetings - Independently solve both acquisition and technical challenges (integrations, tracking, attribution) in collaboration with ad networks and internal teams ### It's all about you - 1.5-2+ years of experience in performance marketing and digital advertising for mobile apps - Hands-on experience with social ad platforms — TikTok, Meta, Snapchat, or similar - Solid grasp of core UA math — CPA, CPI, CTR, CR, ROAS, LTV, and unit economics - Experience building a creative process and testing hypotheses — creatives, audiences, campaign optimization - Confident use of AI tools in daily work — for analytics, creative and copy generation, and process automation — with the ability to write sharp prompts and critically evaluate results - Strong communication skills — able to present strategy, results, and plans clearly and logically, both within the team and externally - High autonomy — comfortable finding information and solutions independently, learning fast, and owning tasks end-to-end - English at Intermediate (B1+) or higher ### Would be a plus - Experience running several social platforms in parallel — TikTok, Meta, and Snapchat together - Experience automating campaign launches, testing, and reporting across networks with AI tools ### What we offer **Care and support:** - 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events - 100% medical insurance coverage - Sports and equipment reimbursement - Team building events, corporate gifts, and stylish merch - Financial and legal support - Maternity Recovery Support Allowance - Position retention and support for those who join the Armed Forces of Ukraine - Participation in social initiatives supporting Ukraine **Comfortable working environment:** - Work from our Kyiv hub or remotely with a flexible schedule - Modern equipment or depreciation of your own tools **Investment in your future:** - Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche - 70% of our heads and leads have grown into their roles here – so can you! - Performance-oriented reviews and Individual Development Plans (IDPs) - Reimbursement for professional courses and English classes - Corporate library, book club, and knowledge-sharing events ### Hiring process - Intro call - Technical interview - Interview with Direct Manager/Head - Bar-raising - Reference check - Offer