User acquistion specialist

Job description

**ABOUT** NewForm is the creative intelligence company. We help category disruptors like Kalshi, ElevenLabs, Babbel, and others scale paid ads by turning creative into a measurable, repeatable growth system. We oversee $100M+ per year in paid media spend and create thousands of human ads each month, with each ad making our system smarter. **THE ROLE:**As a user acquisition specialist, you will play a key role in managing paid social campaigns on Meta, Tiktok and Google across multiple clients. You’ll own campaign execution, testing, and optimization, working with creative strategists and growth marketing managers to drive client outcomes. You will strategically leverage our proprietary technology to unlock wins and scale media budgets efficiently **RESPONSIBILITIES** - Own end-to-end media management: campaign setup, targeting, bidding, budgets, creative rotation, and optimization. - Monitor and improve key metrics: **CPI/CAC, ROAS, payback, retention**. - Diagnose performance shifts (creative fatigue, audience changes, funnel changes, attribution issues) and take action quickly. - Maintain account hygiene: naming conventions, UTM/parameter integrity, QA checks, and documentation. - Proactively suggest optimizations to improve clients' media program efficiency and scalability **REQUIREMENTS** - 2-4 years of paid media experience (agency AND/OR consumer app experience highly preferred). Expertise in Meta required. - Experience managing accounts with 7-figure annual media budgets. - Strong presentation skills: the ability to craft compelling decks and speak effectively in client meetings is a must - Strong analytical skills - (Preferred) A deep understanding of mobile advertising (SKAN, AEM, MMPs, etc) **BENEFITS** - This is a remote international position; applicants are encouraged to apply from anywhere. Our working hours are EST (office in NYC). - Competitive compensation based on geo - Competitive bonus - Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)