Who are we?Lyka is an Australian founded pet wellness company that’s shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough.As humans, we’ve experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We're on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world’s most sustainable pet wellness company, we’re putting pets and our planet first - one bowl at a time.Today, we are proud to share we’ve served over 100 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets.Currently, we have a team of 250+ pet-obsessed people, and we're continuing to grow (yes, looking at you!). These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet’s wellbeing.Our MissionThe time we share with our pets is being cut short. Despite medical advancements, they’re getting sicker earlier. They’re dying prematurely. The industry has it backwards - prioritising treating symptoms instead of addressing the root cause. That’s where we come in.At Lyka, we take a preventative, holistic and personalised approach to pet care. We look at the full picture, factoring in the diet, lifestyle and environment of each individual animal.We don’t stop at symptoms, instead we dig for the root cause. We create nutrition plans unique to each pet, because it’s not just about living longer, but living well too.Our mission is to increase the lifespan of dogs and cats.The RoleThe Veterinary Channel is critical to Lyka’s mission of becoming Australia’s most recommended and used fresh, whole-food nutrition brand. As we scale our presence in clinics, we require a strategic and execution-oriented sales leader who can drive consistent, high-quality field execution, elevate professional relationships, and deliver sustained customer acquisition and revenue growth.In this role you’ll lead, coach, and expand our national field team, ensuring excellence in territory planning, clinic engagement, sales capability, and execution of science-led narratives.What you’ll do: Drive and optimise the national veterinary channel strategy, including clinic segmentation, coverage models, visit cadence, and resource allocation.Set and manage clear KPIs for clinic acquisition, sales conversion, pipeline activity, and territory performance.Lead, coach, and scale a high-performing Veterinary BDM team, overseeing recruitment, onboarding, capability development, and performance management.Support and engage key clinics and stakeholders through joint field visits, relationship building, and representation at veterinary conferences and events.Create and maintain the national sales playbook, ensuring consistent narratives, objection handling, referral pathways, and clinic enablement tools.Drive execution excellence by overseeing clinic coverage, monitoring pipeline health and performance metrics, and leading structured monthly reviews.Partner cross-functionally with Marketing, Product, R&D, Education, Finance, Strategy, and Data to align commercial execution, share insights, and inform strategic decisions.Ensure strong CRM usage and reporting standards, leveraging HubSpot to track activity, forecast performance, and provide regular updates to senior leadershipRequirements5+ years’ experience leading a field sales team, ideally within veterinary, animal health, medical, or pharmacy channels; strong FMCG, B2B SaaS or marketplace field sales leadership also considered.Demonstrated success leading and scaling field teams, including coaching, capability building, and performance management.Strong experience engaging with and influencing clinicians, healthcare professionals, or technical decision-makers.Expertise in territory planning, segmentation, sales operations, and funnel management.Proven ability to use HubSpot or similar CRM to manage pipelines, forecast, and extract insights.Strong commercial acumen, confident in revenue reporting, forecasting, and KPI-driven performance cycles.Exceptional communication and presentation skills, comfortable delivering both commercial and educational narratives to clinic staff.Willingness and ability to travel frequently: 2–3 interstate overnight trips per month, plus regular intrastate field visits.BenefitsWork in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physical product!Growth and Development - Lyka is growing extremely quickly, which means you will have the opportunity to experience different challenges every day and progressively acquire more responsibilities as our facility and team expands. We provide an annual L&D budget for you to continue your personal development.Work for a sustainability focused company - we care about the health of our dogs and our planet. We’re proud to be Australia’s only carbon-negative and plastic-negative pet company and we’re always looking at ways for us improve sustainability practices.Be part of a diverse top talent team, coming from widely different backgrounds and geographies.Up to 18 weeks of paid parental leave top-up.Wellbeing assistance and tools to take care of your mental and physical wellbeing so you can do your best work.Hybrid working - 3 days per week in office. We have pet-friendly offices and industrial kitchens in Sydney and Melbourne. Onsite days are required during your onboarding.Pupper parent support to care for your furry friends - flexible arrangements for new pets, pet-friendly offices, discounts, and financial allowance for dog training & care to help them live their best life!We are committed to building inclusive and diverse teamsLyka is an equal opportunity employer devoted to providing a working environment that embraces and values diversity and inclusion.We celebrate diversity, are devoted to creating an inclusive environment for all staff and encourage people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at the time of application.
Who are we?
Lyka is an Australian founded pet wellness company that’s shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough.
As humans, we’ve experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We're on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world’s most sustainable pet wellness company, we’re putting pets and our planet first - one bowl at a time.
Today, we are proud to share we’ve served over 100 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets.
Currently, we have a team of 250+ pet-obsessed people, and we're continuing to grow (yes, looking at you!). These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet’s wellbeing.
Our Mission
The time we share with our pets is being cut short. Despite medical advancements, they’re getting sicker earlier. They’re dying prematurely. The industry has it backwards - prioritising treating symptoms instead of addressing the root cause. That’s where we come in.
At Lyka, we take a preventative, holistic and personalised approach to pet care. We look at the full picture, factoring in the diet, lifestyle and environment of each individual animal.
We don’t stop at symptoms, instead we dig for the root cause. We create nutrition plans unique to each pet, because it’s not just about living longer, but living well too.
Our mission is to increase the lifespan of dogs and cats.
The Role
The Veterinary Channel is critical to Lyka’s mission of becoming Australia’s most recommended and used fresh, whole-food nutrition brand. As we scale our presence in clinics, we require a strategic and execution-oriented sales leader who can drive consistent, high-quality field execution, elevate professional relationships, and deliver sustained customer acquisition and revenue growth.
In this role you’ll lead, coach, and expand our national field team, ensuring excellence in territory planning, clinic engagement, sales capability, and execution of science-led narratives.
What you’ll do:
- Drive and optimise the national veterinary channel strategy, including clinic segmentation, coverage models, visit cadence, and resource allocation.
- Set and manage clear KPIs for clinic acquisition, sales conversion, pipeline activity, and territory performance.
- Lead, coach, and scale a high-performing Veterinary BDM team, overseeing recruitment, onboarding, capability development, and performance management.
- Support and engage key clinics and stakeholders through joint field visits, relationship building, and representation at veterinary conferences and events.
- Create and maintain the national sales playbook, ensuring consistent narratives, objection handling, referral pathways, and clinic enablement tools.
- Drive execution excellence by overseeing clinic coverage, monitoring pipeline health and performance metrics, and leading structured monthly reviews.
- Partner cross-functionally with Marketing, Product, R&D, Education, Finance, Strategy, and Data to align commercial execution, share insights, and inform strategic decisions.
- Ensure strong CRM usage and reporting standards, leveraging HubSpot to track activity, forecast performance, and provide regular updates to senior leadership
Requirements
- 5+ years’ experience leading a field sales team, ideally within veterinary, animal health, medical, or pharmacy channels; strong FMCG, B2B SaaS or marketplace field sales leadership also considered.
- Demonstrated success leading and scaling field teams, including coaching, capability building, and performance management.
- Strong experience engaging with and influencing clinicians, healthcare professionals, or technical decision-makers.
- Expertise in territory planning, segmentation, sales operations, and funnel management.
- Proven ability to use HubSpot or similar CRM to manage pipelines, forecast, and extract insights.
- Strong commercial acumen, confident in revenue reporting, forecasting, and KPI-driven performance cycles.
- Exceptional communication and presentation skills, comfortable delivering both commercial and educational narratives to clinic staff.
- Willingness and ability to travel frequently: 2–3 interstate overnight trips per month, plus regular intrastate field visits.
Benefits
- Work in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physical product!
- Growth and Development - Lyka is growing extremely quickly, which means you will have the opportunity to experience different challenges every day and progressively acquire more responsibilities as our facility and team expands. We provide an annual L&D budget for you to continue your personal development.
- Work for a sustainability focused company - we care about the health of our dogs and our planet. We’re proud to be Australia’s only carbon-negative and plastic-negative pet company and we’re always looking at ways for us improve sustainability practices.
- Be part of a diverse top talent team, coming from widely different backgrounds and geographies.
- Up to 18 weeks of paid parental leave top-up.
- Wellbeing assistance and tools to take care of your mental and physical wellbeing so you can do your best work.
- Hybrid working - 3 days per week in office. We have pet-friendly offices and industrial kitchens in Sydney and Melbourne. Onsite days are required during your onboarding.
- Pupper parent support to care for your furry friends - flexible arrangements for new pets, pet-friendly offices, discounts, and financial allowance for dog training & care to help them live their best life!
We are committed to building inclusive and diverse teams
Lyka is an equal opportunity employer devoted to providing a working environment that embraces and values diversity and inclusion.
We celebrate diversity, are devoted to creating an inclusive environment for all staff and encourage people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at the time of application.
Pet food. An unregulated industry, based on a sub-par product that's not seen innovation since the 1950’s, with kibble being prepared at 300 degree temperatures and designed for a shelf life of up to 25 years.Lyka is here to change this. We’re making human-grade dog food with love right here in our Sydney kitchen that prioritises nutrition rather than shelf life, and it’s our mission to improve the lives of every Australian dog (we even try the food ourselves).
Pet food. An unregulated industry, based on a sub-par product that's not seen innovation since the 1950’s, with kibble being prepared at 300 degree temperatures and designed for a shelf life of up to 25 years.
Lyka is here to change this. We’re making human-grade dog food with love right here in our Sydney kitchen that prioritises nutrition rather than shelf life, and it’s our mission to improve the lives of every Australian dog (we even try the food ourselves).
