Vice President, Creator Marketing (Influencer)

Job description

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company. Job Description: Vice President, Creator Marketing Do you know how to build creator partnerships that drive business results and shape culture? Are you passionate about helping brands connect with audiences through authentic storytelling, platform expertise and innovative creator programs? Zeno believes the term "influencer" no longer accurately captures the essence of today's content creators. They are artists and storytellers who create valuable and engaging content, and we have adapted our title structure and responsibilities to meet their needs. As a VP, Creator Marketing at Zeno, you will lead integrated creator marketing programs for some of the world's most recognized consumer brands. Working closely with clients and cross-functional teams, you will develop creator strategies that span paid, earned and owned channels, helping brands engage audiences, strengthen reputation and deliver measurable business outcomes. This is an opportunity for an entrepreneurial leader to help shape and grow Zeno's creator marketing capabilities while leading high-impact client work, developing talent and contributing to business growth. About the Role: Creator Strategy & Program Leadership: Lead creator marketing strategies that align with client objectives, audience insights and business priorities across a variety of consumer brands and campaigns Creator Partnerships & Campaign Execution: Oversee creator identification, vetting, negotiations, relationship management and campaign execution across platforms including Instagram, TikTok, YouTube, Pinterest, Facebook and emerging channels. Paid Creator & Performance Strategy: Partner with paid media and analytics teams to develop creator amplification strategies, including whitelisting, measurement frameworks, optimization and performance reporting. Content & Platform Innovation: Identify emerging platform trends, creator behaviors and content opportunities that help clients remain culturally relevant and drive stronger audience engagement. Client Leadership & Strategic Counsel: Serve as a senior advisor to clients, leading day-to-day relationships, presenting strategic recommendations and identifying opportunities to expand creator marketing programs. Team Leadership & Talent Development: Lead and mentor team members while fostering a collaborative environment where people can learn, grow and do their best work. Help guide staffing, utilization and professional development across the creator marketing team. Business Growth & Agency Leadership: Contribute to new business efforts, agency thought leadership and Zeno's Global Creator Center of Excellence while helping evolve the agency's creator marketing capabilities. About You: 10+ years of experience in creator marketing, influencer marketing, communications or related fields within an agency or other fast-paced environment. Proven success developing and leading creator marketing strategies for consumer brands across multiple social platforms. Deep understanding of creator partnerships, platform dynamics, audience behaviors and creator relationship management. Experience integrating paid creator strategies, including creator whitelisting, paid social amplification and performance measurement. Strong understanding of creator marketing analytics and the ability to counsel clients on KPIs, measurement frameworks and business outcomes. Strong writing, storytelling and presentation skills, with experience developing strategic recommendations and client-ready presentations. Demonstrated success managing client relationships, leading integrated teams and navigating complex stakeholder environments. Experience managing budgets, account operations and multiple client engagements simultaneously. Proven leadership experience, including mentoring and developing team members. Experience contributing to business development efforts and leading new business workstreams. Collaborative, adaptable mindset with a passion for creativity, innovation and continuous learning. Preferred Qualifications: Experience supporting ecommerce or social commerce campaigns. Experience developing B2B creator marketing programs. Experience working across integrated communications, paid media and digital marketing teams. Pay Range: $130,000 - $150,000 USD/yr. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits. Level 08 An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits. About Our Benefits Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US. Zeno Group, Inc. provides equal employment opportunities to applicants and employees. Employment decisions are made on the basis of job-related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law. We invite all applicants to voluntarily self-identify their race, ethnicity, and gender. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. Information obtained will be retained in a confidential file and separate from personnel records. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations. If you want more information about any of the sections, please check with a company representative.