Vice President, Entertainment & Sports

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About the Role: We are looking for an individual who excels at driving growth and fostering innovation. As the recognized expert in social media practices, you will profoundly influence client execution and long term creative plans related to social content and influencers – from content types and formats to KPIs and post-campaign analysis. You will pioneer innovations and create strategic roadmaps for clients in social, digital, and Gen-AI creative spaces (e.g., annual plans, ROI planning, collabs & social commerce), then identify and assemble the right implementation teams (in-house, WPP group, or external) to ensure strategies land effectively and are continuously optimized. The ideal candidate is a proactive problem-solver, a natural connector who can speak about creative work with clients and to creatives in their own language, and a passionate advocate for leveraging culture, community, data, and creativity to transform brands.

Key Responsibilities:

• Market Immersion & Trend Monitoring: Stay fully immersed in brand stories, audience understanding, cultural contexts, and best-in-class campaigns globally. Continuously monitor emerging social, creative, and influencer marketing trends and tools to inform strategy.
• Strategic Roadmap Development: Translate market insight into innovative, actionable roadmaps for brands by aligning social, content, and influencer marketing recommendations directly with client marketing goals.
• Senior Client & Stakeholder Management: Cultivate robust relationships with senior client teams, acting as a trusted advisor recognized for expertise in organic social, digital creative, and Generative AI Creative.
• Gen-AI Creative at Scale: Actively deploy and champion Generative AI tools and workflows (e.g., AI image/video generation, automated content adaptation) to drive creative scale and efficiency for clients - not just advocate, but demonstrate hands-on fluency in applying it to real briefs.
• Strategic Upselling & Cross-selling: Proactively identify opportunities to upsell and cross-sell WPP Media's services: Creative Services, Social, Film Production, Adaptations Automation, Social Listening, and Campaign Measurement.
• Team Development: Mentor and inspire a rotating group of 1-2 executives/managers each quarter, fostering collaboration, excellence, and continuous growth while supporting team morale and engagement.
• WPP Network Navigation & In-housing: Strategically navigate the WPP ecosystem, facilitating seamless collaboration and in-housing initiatives between WPP agencies (e.g., WPP Production, VML, Ogilvy) to deliver integrated client solutions.

Required Qualifications:

• 7-9 years of experience in a social and/or digital creative environments.
• A strong portfolio demonstrating innovative digital and social creative campaigns.
• Experience presenting to and building trust with senior marketing stakeholders.
• Experience with business development for creative businesses and driving revenue growth through upselling and cross-selling.
• Strong strategic and analytical thinking, with a data-driven approach to creative solutions and campaign measurement.
• Prior experience mentoring or managing junior team members.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.