Vice President for Marketing - Vietnam

Job description

About IIX Impact Investment Exchange (IIX) is a pioneer in impact investing , dedicated to reshaping finance for sustainable development. Over the past 15+ years, IIX has built the sustainable investing market through: Capital Mobilization – Including the Women’s Livelihood Bond™ Series (6 listed bonds and growing). Enterprise Technical Assistance – Supporting impact enterprises across Asia, Africa, and the Pacific. Data & Impact Measurement – Leveraging IIX Values™ , an impact verification tech solution. Global Advocacy & Innovation – Such as the Orange Movement™ , which integrates gender equality and climate action in financial markets. Our Impact: Mobilized nearly $500M in private-sector capital Positively impacted over 160 million lives Avoided over 1.9 million metric tons of carbon Collected over 90,000+ data points on sustainable MSMEs In 2024, IIX launched IIX Intelligence™ , a global data hub evaluating gender diversity, ESG, and climate action among MSMEs. Our work has been recognized by accolades such as the Oslo Business for Peace Award and the UN Global Climate Action Award . About the Role As part of the Marketing team, this role will appeal to an individual with an upbeat personality and who is a team player. This position will be responsible for initiating and supporting the department in marketing projects and activities. This role requires a ‘hands-on’, conscientious and self-motivated individual who consistently meets objectives and timescales. Being naturally organized and able to manage multiple projects at the same time is essential. The applicant will work on a range of different marketing disciplines and on a unique portfolio of growing campaigns, content, and events, with assigned responsibility for specific key areas. Flexibility and a hands-on approach, including in campaign strategy and implementation, content development / copywriting, tracking and improving campaign performance, will be essential for success in a very busy working environment. This is an exciting opportunity in a demanding, but very rewarding role, within a fast-growing company. You will have the opportunity to make a direct and measurable impact - on content, products, or internal and external clients. You will have direct exposure to the management team and have the chance to share your ideas and opinions with them regularly. Key Responsibilities Assist and support the team in planning multi-channel marketing campaigns, launches, and digital/social plans in line with business strategies, following through on the execution and community management Covering brand and tactical campaigns for IIX Global’s Products and Services, with a focus on building awareness, driving leads, and customer acquisition Channel focus will be social media (e.g., LinkedIn, Facebook, Instagram), emails, and websites (e.g., blog posts, web pages) Support IIX’s thought leadership campaigns and content across a variety of online and social channels Collaborating with the in-house designer to ensure that visuals and materials are in line with brand guidelines Optimize marketing automation and lead-nurturing processes through email, content, and social channels Conduct customer, competitor, and product research Create monthly reports containing a description of monthly activity, suitable advice and recommendations, and a clear summary of performance against the key performance indicators and metrics Propose new and improved inbound marketing campaign ideas To be a successful candidate with IIX, you should be: Organized and with excellent attention to detail. Proactive and able to work autonomously without being nudged or reminded about tasks and responsibilities. Able to manage multiple tasks simultaneously under deadlines and pressure. Able to anticipate potential problems and know when to ask for help. Some familiarity with applications such as Google Analytics, Meta Advertising, LinkedIn Advertising as well as Microsoft Word, Excel, Powerpoint and Google Drive, would be beneficial A great communicator - via email, by phone and in-person. Able to understand that the world of marketing is not a 9-5 job, all the time. Professional in appearance and demeanor, comfortable dealing with high-level executives globally. Possesses a good sense of design and aesthetics Very strong marketing writer. Experience in PR and thought leadership content a big plus Qualifications & Requirements Marketing Degree, Digital Agency experience, Digital related certifications, or equivalent working experience With minimum of 10 years of Marketing experience Proven experience in managing B2B or B2C campaigns from end-to-end, to drive awareness, leads, and conversion Ability to work with agencies and industry partners. Hands-on execution experience for inhouse projects or agency projects. Good interpersonal communication, with digital metrics know-how. Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex and dynamic environment and focus on the delivery of results in the form of engagement, leads, and sales Good understanding and interest in new media – digital and social media marketing Why Join IIX? Hands-on exposure to impact investing and sustainable finance Opportunity to drive global change in gender equality and climate action Fast-track professional growth with training, mentorship, and leadership opportunities Work with leading institutions – from UN agencies to top financial institutions At IIX, we look for individuals who are: ✔ Passionate – Dedicated to impact investing and social finance ✔ Resilient – Able to navigate challenges in emerging markets ✔ Equitable – Committed to maximizing measurable social and financial impact ✔ Maverick – Independent, innovative, and bold in their approach