Vice President, Influencer Marketing
Who We Are:
At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the influencer, digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.
We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.
Who You Are
- A subject matter expert in leveraging influencers for brand success, capable of leading and mentoring a dedicated team of influencer specialists.
- An adept networker with proven experience in celebrity and influencer marketing, specifically within the B2B business space.
- A trusted client partner and advisor who proactively counsels clients, and uncovers business needs to build collaborative, strategic programs rather than simply executing requests.
- A proven track record of building client trust and driving business development, including both incremental account growth and new business acquisition.
- A compelling presenter and communicator who engages effortlessly with clients, prospects, and internal stakeholders alike.
- An out-of-the-box critical thinker with exceptional problem-solving abilities who looks well beneath the surface.
- A dynamic, high-energy individual deeply immersed in culture and social platforms.
What You’ll Do
- Translate client goals into effective influencer-led campaigns by acting as a thought leader and critical thinker for both clients and the agency, contributing directly to integrated marketing strategies.
- Direct the full end-to-end influencer procurement lifecycle, from establishing initial strategy and recommendations to leading negotiations and ongoing partnership management.
- Formulate and scale influencer strategies across accounts, creating strategic recommendations and securing alignment on major, culture-forward initiatives.
- Act as an essential voice and trusted advisor to clients, managing day-to-day account collaborations and strategic partnerships.
- Champion relations with key tastemakers, brand partners, and influencers, integrating them into brand ecosystems on both a programmatic and ad-hoc basis.
- Track, analyze, and proactively present competitive brand insights and cultural trends to clients, showcasing agility by designing unique entry points for brands to capitalize on these trends.
- Conduct regularly scheduled client meetings (via Zoom or in person) as the primary team representative, steering the agenda and delivering comprehensive follow-up recaps.
- Evaluate and leverage social tools and technologies, maintaining a deep understanding of influencer social analytics and paid social.
Client Leadership:
- Actively provide strategic counsel and be a senior strategic voice for the client
- Build strong relationship that establishes trust with clients
- Supervise and direct account teams on client deliverables
- Create and sell in influencer marketing programs with synergies between PR + organic social + paid social, including measurement at the core of every program
Program Oversight & Management
- Design work plans for programs
- Ensure work output is the best it can be (of self and team members)
- Collaborate within integrated agency teams and with agency partners
- Problem-solve quickly when issues arise; be solution-oriented in all scenarios
- Create and track budgets; understand profitability
- Set goals and KPIs for your programs
Team Management
- Inspire and motivate team members while driving initiatives that strengthen agency culture
- Define and establish clear performance benchmarks for account teams
- Deliver ongoing, real-time coaching and constructive feedback to elevate teammates and enhance overall work quality
- Actively challenge the status quo to drive innovative thinking
- Guide the team through challenges by serving as an effective problem solver
- Partner with supervisors to allocate staff and resources efficiently based on individual skills, interests, and developmental opportunities
What You’ll Bring:
- Influencer Marketing & Network Expertise
- Meaningful foundation in influencer marketing, supported by an established and expanding network of relationships with agents and managers.
- Deeply connected to evolving digital culture, platform innovations, and industry trends to create timely, future-forward collaborations.
- Stay informed on platform best practices and proactively share insights and innovations with peers, clients, and prospects.
- Experience within the financial services and/or credit card industry
- Team Leadership & Development
- Experience managing a team of 3–4 direct reports, with a proven ability to motivate teammates and foster their growth.
- Proven capability to lead account teams through influencer identification, negotiation, and comprehensive activation management.
- Client Management & Communication
- Confident client lead across multiple workstreams, with the ability to command a room and secure stakeholder buy-in across multiple channels.
- Highly articulate communicator, engaging presenter, and versatile writer.
- Required ability to travel for face-to-face engagements at client offices, events, and live activations.
- Strategic Execution & Adaptability
- Self-directed, highly motivated leader who takes full ownership of projects from conception through to execution.
- Strong project leadership capabilities grounded in strategic thinking and effective communication.
- Exceptionally nimble and adaptable, with the ability to fluidly navigate changing pathways and counsel clients on strategic pivots.
What We’ll Bring:
Here are a few highlights of the benefits we offer at M Booth:
- A workplace that’s alive with courage, ideas, respect and humanity
- Professional growth and development programs to help advance your career
- Comprehensive health care and wellness plans for your entire family
- A 401(k) Savings Plan and Flexible Spending Accounts
- Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
- Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
- SALARY: $136K - $165K
Location: New York City
Our Flexible Work Policy:
We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
