Vice President, Marketing

Job description

MISSION Own CPP’s marketing strategy and make it happen in every clinic. Set CPP clinics apart in the minds of consumers so our network grows faster than our peers, and do it in a way that our physicians, practice managers and marketing team trust and get behind. THE ONE THING THAT MATTERS MOST CPP owns its clinics, but we treat our physicians and practice managers like owners. This person earns their trust and the trust of our marketing team. Trust is earned by showing up with a sharp strategy, knowing digital inside out, rolling up your sleeves to deliver results, and building a team people want to be part of. KEY OUTCOMES 1. Earn the trust of our physicians and practice managers Partner, not vendor: Build real working relationships with physicians and practice managers, and treat them like the owners they act as. Understand each clinic’s goals, patients and local market before recommending anything. Speak their language: Translate marketing into what clinics care about: new patients, rebooking, revenue per provider and return on spend. Explain the why behind every plan in plain terms. Show up: Visit clinics regularly, run clear monthly performance reviews and follow through on every commitment. Bad news early, good news with data. Clinic-level guidance: Give clinics practical playbooks they can run locally, and coach practice managers who are less familiar with marketing. 2. Earn the trust of our marketing team Lead by example: Be the person who can do the work, not just review it. Credibility comes from walking the talk. Clear direction: Set clear priorities, targets and ownership so everyone knows what winning looks like and how their work moves the numbers. Back your people: Remove roadblocks, give honest feedback, and give credit generously. Build a fun, drama-free team culture aligned with CPP values. 3. Clinic-level marketing strategy Local brand positioning: For each clinic, define how it stands out in its local market: who its patients are, what it is known for, and how it beats local competitors. Clinic marketing plans: Build a marketing plan for every clinic with the channels, budget and targets it needs to grow, created together with its physicians and practice manager. Local presence: Grow each clinic’s reputation in its community through reviews, local search, social media, events and referral partners. Growth levers: Drive both new patient acquisition and retention of existing patients (rebooking, visit frequency, loyalty) clinic by clinic. Network advantage: Use CPP’s scale, shared playbooks and annual promotional calendar to make every local brand stronger, and decide where in-house beats agencies. 4. Lead our digital marketing team Lead digital experts: Lead a team of digital marketing professionals across paid media, SEO, web, CRM and design. Know the craft deeply enough to coach and challenge each of them. Set clear goals: Set goals and targets for each person and channel, tied to clinic results like new patients and rebooking, and review progress with the team regularly. Clear the path: Help the team work through challenges, from underperforming campaigns to tech and data issues, and make the call when trade-offs are needed. Translate digital: Explain what is happening in plain language to physicians, practice managers and business operators: what we did, what it delivered and what comes next. No jargon. Measurement: Make sure tracking and dashboards are in place so results are clear and trusted by everyone. AI in marketing: Keep building AI into our marketing stack, from content and creative to targeting, reporting and patient journeys. Test new tools fast and scale what works. 5. Hands-on execution Walk the talk: Personally build campaigns, review ad accounts, write briefs and fix what is broken. This is a player-coach role. Ship fast: Launch, measure, learn and adjust quickly. Deliver results in months, not quarters. Roll out at scale: Take what works in one clinic and roll it out across the network, including new and acquired clinics. Best practices: Benchmark top-performing clinics and standardize what drives results. 6. Build and support teams Build the team: Hire, develop and retain a high-performance team of employees and contract partners. Develop people: Coach team members to grow in their roles, with regular 1-on-1s, clear goals and honest feedback. Manage partners: Hold agencies and vendors to clear targets, and bring work in-house where it makes sense. WHAT YOU BRING Experience: 10+ years in marketing, with 5+ years leading teams. Healthcare, medical aesthetics or wellness a strong plus. Nice to have: Multi-location consumer services experience, and agency-side experience. Relationship skills: A track record of earning the trust of operators, owners or clinicians who do not report to you, and getting them on board with change. Strategic and digital depth: Proven ability to build a marketing strategy and personally run digital channels to measurable growth. Hands-on mindset: Comfortable going from a board-level plan to the details of an ad account in the same day. Data-driven: Fluent with marketing analytics and comfortable making decisions from numbers, while staying close to people. Communication: Clear, simple and direct in writing and in person. French is a plus but not required. Adaptable: Thrives on change. Our business moves fast and priorities shift, and you adjust quickly without losing momentum. AI-forward: Excited about AI and already using it in your own work. You see it as a way to do more, faster and better. CRM agnostic: Experience with any major CRM or marketing automation platform. We care about results, not tools. WHAT SUCCESS LOOKS LIKE IN YEAR ONE Trusted by clinics: Physicians and practice managers see you as a partner and ask for your input. Trusted by the team: The marketing team is engaged, clear on its targets and retaining its best people. Clear plan: A network-wide marketing strategy and budget is in place and understood by clinics. Measurable growth: New patient growth and patient retention are tracked monthly and trending ahead of target. WHY JOIN CPP Compensation: Competitive package including health and dental benefits, and free medical aesthetic services from our network. Equity: Significant equity upside as we grow. Fast growth: Build alongside a proven leadership team in a profitable, fast-growing business. Clear direction: Very clear goals on what success looks like. Culture: We are clinic first, with a strong culture that values its people. A fun, drama-free workplace that rewards those who help build it. Cosmetic Physician Partners (CPP) is the largest practitioner-owned medical aesthetics network in the US. Founded in 2022, we have grown to 80+ clinics across the US. We are profitable, have already returned more than $60M to our investors, and are majority owned by our doctors, nurses and employees. No private equity. Our model is simple: great practitioners lead their clinics, and CPP gives them the leadership team, support services and brand to grow faster than they could alone. We are looking for leaders who want to help write the next chapter.