Vice President of Marketing

Job description

At Range, we’re building towards a world where anyone can live the financial life they imagine for themselves. If that sounds like a mission you want to be a part of, let’s create it together. We’re building AI-powered wealth management. Investments, taxes, retirement, estate planning, all in one platform instead of scattered across different advisors and apps. We're backed by Google's Gradient Ventures, Cathay Innovation, Scale Venture Partners, and more. We’re growing fast while still small enough that everyone's work is visible and impactful. ABOUT THE ROLE Range is seeking a VP of Marketing to lead and execute our customer acquisition, retention, and revenue growth strategies. This high-impact role will be responsible for defining, developing, and optimizing our marketing initiatives across paid and organic channels while leveraging data analytics to drive decision-making. The ideal candidate is both a strategic leader and an execution expert with a deep understanding of performance marketing, brand positioning, and customer insights. This position is based in New York City. All of our positions follow an in-office schedule Monday through Friday, allowing you to collaborate directly with the team. If you're not currently based in one of these areas but love what you see, let’s discuss relocation options as part of your journey to joining us. WHAT YOU’LL DO WITH US Growth Strategy & Execution: - Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, retention, and revenue growth. - Optimize multi-channel marketing campaigns, including paid search, paid social, content marketing, referral programs, email marketing, and emerging platforms. - Work closely with product, sales, and engineering teams to enhance user acquisition and conversion funnels. - Lead A/B testing, cohort analysis, and customer segmentation strategies to improve campaign performance. Performance Marketing & Data Analytics: - Manage and optimize marketing budgets across Meta, Google, programmatic, influencer marketing, and other paid channels. - Build and maintain data pipelines to collect, clean, and analyze marketing performance data. - Develop and implement attribution models and marketing mix modeling to evaluate the effectiveness of different channels. - Leverage SQL and Python for deep analytics, predictive modeling, and customer insights. Leadership & Team Management: - Recruit, mentor, and lead a high-performing growth marketing team. - Foster a data-driven and test-and-learn culture within the marketing organization. - Work cross-functionally with design, engineering, and sales to ensure seamless campaign execution and growth initiatives. WHAT WILL SET YOU APART Required Skills & Experience: - Minimum 15 years of experience in growth marketing, performance marketing, or a similar role in Finance, preferably in a high-growth startup, SaaS, or fintech environment. - Proven track record of driving significant customer acquisition and revenue growth through paid and organic channels. - Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization. - Proficiency in SQL and Python for marketing analytics and data-driven decision-making. - Strong leadership and team management experience. - Excellent communication skills to translate technical insights into actionable business strategies. Nice-to-Have Skills: - Background in wealth management or high growth fintech companies (scaling beyond series C or D at a minimum). - Experience with marketing automation tools such as HubSpot, Marketo, or Iterable. - Familiarity with BI platforms like Metabase, Looker, or Google Data Studio. - Basic proficiency in HTML for landing page and email template optimizations. - Experience scaling a startup from early-stage to rapid growth. - Background working in FAANG/MAMAA companies or other top-tier tech firms in addition to startups BENEFITS - Health & Wellness: 100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision coverage - 401(k): Retirement savings program to support your future - Paid Time Off: time to reset and recharge + most federal holidays - Parental Leave: Comprehensive leave policy for growing families - Meals: Select meals covered throughout the week - Fitness: Monthly movement stipend - Equity & Career Growth: Early exercise eligibility and a strong focus on professional development - Annual Compensation Reviews: Salary and equity refreshes based on performance - Boomerang Program: After two years at Range, you can take time away to start your own company. We’ll hold your spot for 6 months - and pause your equity vesting, which resumes if you return Range is proud to be an equal opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. As a company, we are committed to designing products, building a culture, and supporting a team that reflects the diverse population we serve.