Vice President of Marketing

Job description

# Vice President of Marketing > PatientIQ · United States (Remote) · Full-time · Posted 2026-08-28 **Workplace:** remote **Department:** Marketing ## Description ### ABOUT US Smarter medicine starts here. PatientIQ is the leading outcomes intelligence platform for healthcare — purpose-built to help health systems, specialty practices, medical device companies, and medical societies collect, analyze, and act on patient-reported outcomes data at scale. Our platform — ClinicalPRO, ResearchPRO, and DataPRO — powers clinical research, post-market surveillance, registry management, and value-based care programs across 850+ healthcare organizations and some of the largest medical device manufacturers in the world. We are on a clear and funded growth trajectory across three commercial segments: Provider, MedTech & RWE, and Marketplace & Strategic Partners. Marketing is the demand engine that accelerates all three. ### ABOUT THE ROLE PatientIQ is searching for its next VP of Marketing — a pipeline-obsessed, commercially-minded leader who will build and operate a high-velocity go-to-market engine responsible for driving the demand generation, pipeline development, and marketing infrastructure required to support 30%+ year-over-year growth. This is a full-stack marketing leadership role: the VP owns the GTM engine across all three business segments, sets and reports marketing KPIs to commercial and executive leadership, and is directly accountable for sourced pipeline — not just awareness. This is not a brand stewardship role. The VP of Marketing is a commercial executive who steps into an active marketing team — including a website and content lead, a demand generation lead, and an event and conference strategy lead — and takes over from a fractional VP holding the seat during transition. The expectation is immediate impact on pipeline and full ownership of all marketing performance metrics from day one. ### ROLE RESPONSIBILITIES **DEMAND GENERATION & PIPELINE** Drive qualified pipeline across three buyer segments. - Drive consistent growth in MQLs, SQLs, and converted pipeline across Provider, MedTech, and Marketplace buyer segments — with increasing contribution targets tied to the annual commercial growth plan - Build and manage paid channel strategy (LinkedIn, Google, content syndication) with direct accountability for CAC and pipeline ROI - Build and execute a rigorous account-based marketing strategy for the enterprise segment — target account selection, multi-stakeholder engagement programs, and coordinated AE/CSM touchpoints that compress sales cycles and improve win rates on high-ACV health system opportunities - Develop and execute inbound and outbound demand programs aligned to specialty AE expansion — Neuro/Spine (Q1 2027), Cardiology/Oncology (Q2 2027) - Deliver $8M+ in marketing-influenced pipeline each quarter; scale contribution targets in step with the annual commercial growth plan **BRAND POSITIONING & MESSAGING** Own PatientIQ's position as the outcomes intelligence platform for healthcare. - Lead PatientIQ's repositioning from "patient outcomes software" to "the outcomes intelligence platform" — translating the brand into buyer-facing messaging across all three segments and all products (ClinicalPRO, ResearchPRO, DataPRO) - Build and maintain segment-specific messaging frameworks for health systems, specialty practices, medical device companies, and societies — each with differentiated value propositions and proof points - Develop specialty content campaigns aligned to cardiovascular, neuro/spine, and oncology market entry — coordinating with the Outcomes Research & Registries team and Provider Sales on clinical messaging accuracy - Own the PatientIQ brand voice across all external channels: website, sales collateral, conference presence, email programs, and social **EVENTS, CONFERENCES & FIELD MARKETING** Maximize ROI across every marketing investment and customer touchpoint. - Own the commercial events and field marketing strategy in partnership with the Marketing Programs & Events lead, who manages execution and logistics for PatientIQ - Define ROI measurement standards across all marketing investments — events, paid channels, content programs, and field activity — with consistent metrics: pipeline sourced, meetings booked, MQLs generated, and ACV influenced - Prioritize event and conference investment toward specialty society alignment: ACC, ASCO, NASS, STS, and AAOS - Build pre- and post-event outbound sequences in coordination with the BDR team and AEs to convert marketing activity into pipeline within 30 days **TEAM & ORG DEVELOPMENT** Build the marketing function that scales with the commercial org. - Lead and develop the current marketing team: website and content lead, demand generation lead, and Marketing Programs & Events lead - Build out the marketing team in FY2027 in step with commercial growth — own the hiring plan, JD development, and onboarding for all marketing headcount additions - Partner with Sales Enablement to ensure the AE team has the content, tools, and messaging infrastructure to win at each stage of the sales cycle - Develop and own an annual marketing plan built in direct partnership with the commercial leadership of each business segment — Provider, MedTech & RWE, and Marketplace & Strategic Partners — ensuring marketing investment, content, and campaign strategy are tightly aligned to each segment's pipeline targets, ICP, and buying cycle **MARKETING KPIS & REPORTING** Own the marketing scorecard and report it to commercial and executive leadership. - Develop and maintain a comprehensive marketing KPI framework covering demand generation, pipeline contribution, brand, and channel performance — reported on a regular cadence to the CRO and ELT - Own and report pipeline metrics: MQLs generated, MQL-to-SAL conversion rate, marketing-sourced pipeline by segment, marketing-influenced pipeline, and cost per MQL by channel - Track and report account-based marketing performance against the enterprise target account list: account engagement scores, multi-stakeholder reach, and AE-marketing coordinated touchpoints - Build a conference and events ROI scorecard — pipeline sourced, meetings booked, ACV influenced, and cost-per-opportunity for every conference investment - Establish a monthly marketing performance review cadence with commercial leadership across all three segments — Provider, MedTech & RWE, and Marketplace & Strategic Partners — to ensure marketing activity is visibly tied to segment-level pipeline targets - Deliver an annual marketing plan with defined KPI targets, channel investment rationale, and a clear line of sight from marketing spend to 30%+ YOY commercial growth ### PERFORMANCE EXPECTATIONS **The VP of Marketing will be measured against the following milestones:** The VP of Marketing inherits an active, capable marketing team executing against a set of defined programs. No ramp period exists — these individuals are running and need senior leadership now. **30 Days:** - Focus Area: Team immersion, demand gen audit, HubSpot setup review - Success Measure: Full understanding of current MQL state; gaps identified; quick wins in market **60 Days:** - Focus Area: Paid channel programs live; marketing infrastructure in place - Success Measure: Paid campaigns running; conference calendar locked; HubSpot attribution confirmed **90 Days:** - Focus Area: MQL and SQL run rate established; ROI framework in place - Success Measure: Measurable growth in MQLs and SQLs; pipeline contribution tracking live; first conference debrief **FY2026:** - Focus Area: MQL, SQL, and pipeline targets owned; GTM engine operational - Success Measure: Consistent pipeline growth across all three segments; marketing KPI scorecard live and reporting to ELT **FY2027:** - Focus Area: Specialty content campaigns live; marketing team scaled - Success Measure: Neuro/Spine and Cardio/Onco campaigns in market; FY2027 headcount plan executed ### YOUR TEAM The VP of Marketing inherits an active, capable marketing team executing against a set of defined programs. No ramp period exists — these individuals are running and need senior leadership now. - **Website & Content Lead:** Day-to-day owner of the website and content program; manages CMS, content calendar, and blog program. Key institutional knowledge holder during the marketing transition. - **Demand Generation Lead:** Owns paid channels, MQL reporting, and demand program execution. Launching Demand Gen Program Q3 2026 — paid channels and conference automation. - **Marketing Programs & Events Lead:** Owns PatientIQ's full conference calendar, logistics, and on-site presence. VP Marketing sets the strategic framework and ROI targets. ### COMMERCIAL CONTEXT **Why this role matters now.** PatientIQ is executing a three-phase commercial build targeting aggressive year-over-year growth across three segments. Marketing is the demand engine that underpins each phase. Without a VP of Marketing in seat and producing qualified pipeline, the FY2027 specialty AE expansion (Neuro/Spine Q1 2027, Cardiology/Oncology Q2 2027) cannot scale as designed, and the three-segment commercial model cannot reach its targets. The incoming VP is not backfilling a function — they are activating one. **Structural tailwinds supporting demand:** - CMS PRO-PM compliance: mandatory patient-reported outcome collection for orthopedic, cardiac, and spine procedures — creating compliance-driven urgency across hundreds of health systems - Value-based care expansion: 850+ healthcare organizations on PatientIQ's platform are operationalizing outcomes data for quality reporting and contract performance - Registry mandates: AAOS, STS, NASS, ACC, and ASCO registry requirements are creating new demand entry points — especially in specialty practice expansion markets - 50M+ outcomes collected across the platform — a data differentiation story that must be communicated at scale - 50+ EHR integrations — removing the primary implementation objection for new buyers ## Requirements ### IDEAL QUALIFICATIONS - 8–12+ years of B2B SaaS or health technology marketing experience, with at least 3 years in a VP-level or equivalent leadership role - Demonstrated ownership of MQL targets, pipeline contribution metrics, and demand generation programs at scale — you have carried a number and hit it - Expert-level HubSpot proficiency: pipeline ops, MQL attribution, campaign tracking, multi-touch reporting, and CRM integration - Experience building and managing paid channel programs (LinkedIn Ads, Google Ads, content syndication) with direct ROI accountability - Full-stack marketing leadership: brand, demand gen, content, web, and events — not a specialist in one area - Experience managing a small, high-output team; ability to both lead strategically and execute operationally during a period of organizational build - Track record of delivering measurable pipeline impact within 90 days of starting — this role does not have a 6-month runway ### WHAT WILL ACCELERATE YOUR IMPACT - Healthcare SaaS, digital health, or clinical technology marketing experience — familiarity with health system buying cycles, compliance messaging, and clinical-administrative stakeholder mapping - Experience marketing to multiple buyer segments simultaneously from a single platform (e.g., enterprise health systems, specialty practices, and device manufacturers) - Familiarity with clinical content marketing: registries, value-based care, quality measurement, CMS regulatory programs (PRO-PM, MIPS, ACO REACH) - Experience with specialty conference marketing (medical society annual meetings, surgical society conferences) - Comfort working in a RevOps-integrated model where marketing is accountable to sourced pipeline and MQL-to-SAL conversion rates, not just impressions or top-of-funnel vanity metrics ## Benefits ### COMPENSATION & BENEFITS **Competitive package for a commercial executive role.** PatientIQ offers a competitive base salary and performance-based variable compensation commensurate with VP-level marketing leadership in B2B health technology. Equity participation, full benefits (medical, dental, vision), 401(k) with match, and a professional development budget are included. Specific ranges are shared during the interview process. ### WHY PATIENTIQ **Build something that matters.** PatientIQ sits at the intersection of clinical data, healthcare quality improvement, and enterprise SaaS — one of the most durable and defensible growth categories in health technology. The regulatory and reimbursement tailwinds behind patient-reported outcomes are structural and accelerating. As VP of Marketing, you will have the full budget authority, team, and commercial leadership partnership to build a demand engine from the ground up — and measurable ownership of outcomes. ## Apply [Apply at PatientIQ](https://apply.workable.com/patientiq/j/291AC6071A/apply) --- Powered by [Workable](https://www.workable.com)