Vice President of Marketing

Job description

Department: Marketing Manager: Chief Content Officer Direct Reports: Yes Full time/Part time: Full-time Status: Exempt Location: U.S.-based, Remote Compensation: $8,333.33 - $$8,750.00/pay period Summary of Overall Job The Vice President of Marketing leads e.Republic’s enterprise marketing, brand and communications, Design, and customer-facing Marketing as a Service functions. Reporting to the CCO, the VP is responsible for strengthening e.Republic’s position in the state, local government and education (SLED) market; driving measurable growth and engagement across private- and public-sector audiences; ensuring a distinctive and consistent brand and creative experience; and building a high-performing customer marketing services business. The VP oversees company and product positioning, demand generation, public-sector marketing, product marketing, digital marketing, corporate communications, Design, marketing operations, and Content Studio. The VP also leads the continued transformation of these functions through AI, data, technology, and modern operating practices to improve quality, speed, personalization, productivity, and measurable business impact. Essential Duties & Responsibilities Enterprise Marketing & Growth Develop and lead e.Republic’s integrated marketing strategy in support of company priorities, product growth plans, and revenue objectives. Own Marketing’s contribution to private-sector pipeline and revenue through integrated demand generation, account-based marketing, digital marketing, content, events, paid media, partnerships, and customer marketing. Build and lead public-sector marketing programs that increase subscriptions, event attendance, council and program participation, survey response, community engagement, and adoption of e.Republic offerings. Lead product marketing, including segmentation, value propositions, positioning, messaging, go-to-market strategy, product launches, and market education. Develop customer and audience journeys across e.Republic’s portfolio that improve engagement, conversion, cross-sell, retention, and participation. Partner closely with Sales, Product, Events, Media, and other business leaders to create an integrated company growth system. Brand, Communications & Design Own e.Republic’s brand strategy, company and product positioning, messaging architecture, and brand governance. Lead corporate communications, public relations, reputation management, thought leadership, and major company announcements. Lead the Design organization and establish a cohesive creative vision and brand expression across corporate, product, digital, event, sales, and customer experiences. Establish creative standards, priorities, workflows, and processes that balance strategic impact, quality, speed, and business needs. Ensure the company’s brand, messaging, and creative work reinforce e.Republic’s reputation for trust, usefulness, innovation, and service to the SLED community. Content Studio / Marketing as a Service Provide executive leadership for Content Studio, e.Republic’s customer-funded Marketing as a Service business. Set the strategy, positioning, service portfolio, and operating model for customer marketing services in partnership with Sales and other business leaders. Ensure customer programs deliver differentiated, high-quality marketing solutions and measurable value while meeting commitments for quality, timing, and financial performance. Identify opportunities to expand services, strengthen customer relationships, improve scalability and efficiency, and grow the business. Establish appropriate priorities and operating practices between e.Republic’s internal marketing needs and customer-funded marketing programs. Develop the leadership, capabilities, processes, and technology required for Content Studio to operate as a high-performing professional services function. Digital, AI, Operations & Performance Lead digital marketing across paid acquisition, organic search, social, email, partnerships, SEO, AEO/GEO, and emerging AI-mediated discovery channels. Lead AI transformation across Marketing, Design, and Content Studio, applying AI to research, segmentation, campaign development, content and creative adaptation, personalization, testing, analytics, and operations. Establish practical standards and governance for responsible use of AI within the function. Own marketing operations, campaign management, marketing technology, performance measurement, attribution, dashboards, and executive reporting. Establish clear objectives, KPIs, decision rights, and accountability across the organization. Develop and manage budgets and resources, continually aligning investment with the highest-value company and customer opportunities. Build, develop, and retain high-performing teams and a culture of creativity, collaboration, audience- and customer-centricity, experimentation, analytical rigor, and measurable performance. Skills & Qualifications 12+ years of progressive marketing leadership experience, including significant leadership within a complex B2B, media, information, technology, events, research, marketplace, and/or professional-services organization. Demonstrated experience leading a broad marketing function encompassing brand, demand generation, digital, product marketing, communications, and marketing operations. Proven track record driving pipeline, revenue contribution, customer engagement, and measurable business outcomes. Experience leading or overseeing creative and Design capabilities across multiple products, channels, and experiences. Experience leading a customer-facing marketing, agency, studio, professional-services, or similar fee-based business strongly preferred. Strong knowledge of modern digital marketing, account-based marketing, marketing automation, paid media, search, SEO/AEO/GEO, analytics, and evolving AI-enabled marketing practices. Demonstrated success applying AI and technology to workflows, organizational transformation, productivity, and business performance. Strong experience in product positioning, go-to-market strategy, customer journeys, and marketing to multiple constituencies with different needs and value propositions. Strong strategic, financial, analytical, organizational, and talent-development skills. Exceptional collaboration and communication skills, including the ability to operate as a strategic partner to the CCO, executive leadership, Sales, Product, and other company leaders. Experience with state and local government and education markets strongly preferred. Bachelor’s degree or equivalent professional experience; advanced degree a plus. Private Equity experience a plus. Must reside in the United States and maintain a remote work environment with reliable Internet access. This Job Description is subject to change. #LI-Remote About e.Republic e.Republic is a leading organization focused on empowering state and local government and education through data, media, and events. We are committed to providing insightful guidance, promoting innovation, and forging connections that drive the adoption of technology solutions in government. We are a Certified Amazing Workplace as well!