Vice President of Marketing

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Vice President of Marketing based in the United States.** The Vice President of Marketing will lead the marketing strategy and execution for a global SaaS platform specializing in security, risk intelligence, duty of care, and critical event management. This hands-on leadership role combines brand development, demand generation, content strategy, public relations, and competitive positioning to drive business growth. Working closely with executive leadership and sales teams, the successful candidate will align marketing initiatives with revenue goals and build programs that generate qualified enterprise opportunities. The role also oversees marketing technology, campaign performance, and data-driven reporting to improve pipeline visibility and operational efficiency. With a focus on enterprise buyers across security, risk, and compliance, this position offers the opportunity to shape market positioning and strengthen brand credibility. This is a full-time remote opportunity suited to a self-directed marketing professional who thrives in a growing business and can balance strategic leadership with day-to-day execution. ### Accountabilities - Marketing strategy and leadership: Define and execute the annual marketing strategy in alignment with revenue objectives. Identify priority market segments, buyer personas, and messaging frameworks, and establish a differentiated position within the competitive critical event management and duty-of-care markets. - Demand generation and pipeline growth: Own marketing’s contribution to the sales pipeline by setting targets, developing campaigns, and measuring results. Plan and execute multichannel initiatives across email, LinkedIn, paid media, and events to generate qualified enterprise leads and nurture prospects throughout the sales funnel. - Account-based marketing: Partner with sales leadership to develop and execute account-based marketing strategies targeting enterprise and Fortune 500 security and risk teams, aligning campaigns with active sales opportunities. - Website and content management: Oversee the website’s content, structure, search engine optimization, and ongoing performance. Develop and manage a content calendar covering thought leadership, case studies, solution briefs, and blog content, while creating sales enablement materials such as one-pagers, pitch decks, competitive battlecards, and RFP responses. - Brand development and reputation: Maintain consistent brand identity, tone, and messaging across marketing channels. Strengthen credibility in the enterprise security and risk market, grow the company’s LinkedIn presence, and collaborate with executive leadership on thought leadership, speaking opportunities, and media positioning. - Competitive intelligence and market analysis: Monitor competitors, industry trends, buyer behavior, analyst coverage, and market developments. Maintain competitive battlecards and win/loss frameworks, and provide sales teams with actionable intelligence to support competitive positioning and deal success. - Public relations and external communications: Identify earned media opportunities across trade publications, security industry outlets, and enterprise technology media. Manage relationships with journalists, analysts, and industry associations, and develop press releases, customer announcements, and award submissions to increase external visibility. - Marketing operations and technology: Manage HubSpot administration, including configuration, workflows, reporting, integrations, and data quality. Maintain ZoomInfo integrations and account and contact records, optimize the marketing technology stack, and build dashboards that provide clear visibility into marketing performance and pipeline activity. - Campaign management and compliance: Oversee email campaigns from segmentation and testing through deliverability and performance optimization. Maintain appropriate exclusion lists, support accurate account and contact data, and ensure email marketing practices comply with applicable CAN-SPAM and GDPR requirements. - Performance measurement and optimization: Track campaign effectiveness, marketing contribution to pipeline, and key performance indicators. Use reporting and analysis to refine marketing programs, improve operational efficiency, and demonstrate the impact of marketing on business growth. - Cross-functional collaboration: Work closely with sales and executive leadership to align messaging, improve sales enablement, support recruiting visibility, and ensure marketing priorities address business needs. ## Requirements - Professional experience: At least 5 years of experience in B2B SaaS marketing, with demonstrated ownership of brand, content, and demand generation initiatives. - Marketing leadership: Experience building or scaling a marketing function in a startup or growth-stage company, with the ability to establish strategy, develop processes, and execute campaigns directly. - Revenue-focused marketing: Proven ability to align marketing activities with an active sales pipeline, supported by specific examples of generating qualified leads and contributing to enterprise sales opportunities. - Content development and writing: Excellent writing skills, with the ability to create compelling executive whitepapers, sales materials, case studies, email campaigns, and concise marketing messages for enterprise audiences. - Sales enablement portfolio: A portfolio of sales enablement materials is required, including examples such as case studies, one-pagers, competitive battlecards, and email campaigns. - Marketing technology: Hands-on HubSpot experience is required, including familiarity with marketing automation, workflows, reporting, and data management. Experience with ZoomInfo or equivalent tools is an advantage. - Enterprise marketing expertise: Experience marketing to enterprise buyers in security, risk, compliance, or related industries is strongly preferred. - Strategic and operational capability: Ability to develop marketing strategy while personally executing campaigns, managing technology, producing content, and analyzing performance in a small-team environment. - Communication and collaboration: Strong communication skills and the ability to work effectively with sales leaders, executives, and other stakeholders to translate business objectives into marketing initiatives. - Organization and initiative: Self-directed, highly organized, and comfortable working independently with minimal process overhead. - Preferred paid media experience: Familiarity with LinkedIn Campaign Manager and paid social campaigns. - Preferred industry background: Experience in or adjacent to defense, intelligence, or physical security markets. - Preferred sales technology experience: Familiarity with Orum or similar outbound sales platforms. - Preferred industry relationships: Existing relationships with trade press or analysts in the security and risk sectors. ## Benefits - Compensation: $75,000 annually. - Work arrangement: Fully remote within the United States. - Employment type: Full-time. - Department: Operations. - Additional benefits: Healthcare coverage, paid time off, retirement plans, bonuses, and other perks are not specified in the provided job description.