Vice President of Marketing, CoreStack & BetterCloud

Job description

BetterCloud is the market leader for SaaS Operations, enabling IT professionals to transform their employee experience, maximize operational and spend efficiency, and centralize data protection. With no-code automation enabling zero touch workflows, thousands of forward-thinking organizations like Global Payments, DraftKings, and CloudFactory now rely on BetterCloud to automate processes and policies across their cloud application portfolio. With 10+ years experience pioneering the SaaS Operations movement, BetterCloud now serves the world’s largest community of SaaSOps experts. As host of Altitude, the industry’s leading SaaSOps event and publisher of The State of SaaSOps Report, the category’s definitive market research, BetterCloud is recognized by customers (G2) and leading analyst firms (Gartner and Forrester) as the market leader in SaaS Operations Management. BetterCloud is backed, among others, by some of the best technology investors. ABOUT THE ROLE CoreStack and BetterCloud are seeking a strategic, growth-oriented Vice President of Marketing to lead our marketing organization and accelerate growth across both businesses. Reporting directly to the President of BetterCloud, this executive will be responsible for building and executing an integrated marketing strategy that drives pipeline, strengthens our market position, and leads the evolution toward a unified brand narrative. This is a highly visible leadership role responsible for overseeing demand generation, product marketing, brand, communications, digital marketing, customer marketing, partner marketing, marketing operations, and events. The VP of Marketing will serve as a strategic partner to executive leadership, helping shape market positioning, accelerate growth, and build a modern, AI-powered marketing organization. We're looking for a modern marketing leader who has successfully scaled B2B SaaS organizations, has deep expertise in demand generation, and embraces AI as a force multiplier across marketing strategy, execution, and operations. WHAT YOU'LL DO GROWTH & DEMAND GENERATION - Develop and execute the marketing strategy that accelerates revenue growth across CoreStack and BetterCloud. - Build a predictable, scalable demand generation engine that consistently delivers qualified pipeline and revenue. - Partner closely with Sales and Customer Success to improve conversion rates, accelerate deal velocity, and support customer retention and expansion. - Establish performance metrics across the funnel and optimize marketing investments using data-driven decision-making. - Lead account-based marketing (ABM) initiatives focused on enterprise accounts and strategic opportunities. - Own marketing's contribution to pipeline, bookings, customer acquisition, and revenue growth. BRAND, PRODUCT MARKETING & GO-TO-MARKET - Lead positioning, messaging, and go-to-market strategy across the portfolio. - Guide the evolution toward a unified brand narrative while preserving customer trust and product differentiation. - Partner with Product Management to successfully launch new products, features, and platform capabilities. - Strengthen public relations, thought leadership, and customer advocacy. - Ensure campaigns clearly communicate differentiated customer value and business outcomes. - Develop compelling market narratives that establish CoreStack and BetterCloud as leaders in cloud management, SaaS management, AI governance, security, and IT operations. AI-DRIVEN MARKETING - Champion the adoption of AI across the marketing organization to improve productivity, personalization, campaign performance, content creation, forecasting, and customer insights. - Identify, evaluate, and implement AI technologies that create measurable business impact. - Leverage AI to improve marketing operations, reporting, automation, and decision-making. - Establish best practices and governance for responsible AI usage within marketing. - Foster a culture of experimentation, innovation, and continuous improvement. LEADERSHIP - Build, develop, and inspire a high-performing marketing organization. - Recruit, mentor, and retain exceptional marketing talent. - Create a culture grounded in accountability, curiosity, collaboration, and customer focus. - Partner cross-functionally with Product, Engineering, Sales, Customer Success, Finance, and executive leadership to align company priorities. - Serve as a strategic advisor to the President of BetterCloud and executive leadership team on growth opportunities, market trends, competitive positioning, and customer insights. WHAT YOU'LL BRING REQUIRED QUALIFICATIONS - 12+ years of progressive B2B technology marketing experience with significant leadership responsibility. - Proven success leading marketing for high-growth SaaS, cloud, or enterprise software companies. - Deep expertise building and scaling demand generation programs that drive measurable pipeline and revenue growth. - Strong experience across product marketing, demand generation, digital marketing, communications, brand, customer marketing, and marketing operations. - Demonstrated success partnering with Sales to build an integrated revenue engine. - Experience leveraging AI to improve marketing effectiveness, efficiency, and scalability. - Strong analytical skills with expertise in marketing metrics, attribution, forecasting, CAC, pipeline generation, and ROI. - Exceptional communication, storytelling, and executive presentation skills. - Experience managing multimillion-dollar marketing budgets and allocating investments to maximize business impact. PREFERRED QUALIFICATIONS - Experience marketing cloud management, SaaS management, cybersecurity, identity, governance, FinOps, CloudOps, or enterprise infrastructure solutions. - Experience leading marketing through periods of rapid growth, acquisition, integration, or organizational transformation. - Experience marketing to CIOs, CISOs, IT Operations, Infrastructure, Cloud, Security, and Finance leaders. - Experience building and scaling teams in a high-growth technology environment. - MBA or equivalent executive leadership experience. WHAT SUCCESS LOOKS LIKE Within your first 12 months, you will: - Build a scalable marketing engine that consistently delivers high-quality pipeline. - Increase marketing's contribution to revenue growth and improve marketing efficiency. - Modernize the marketing organization through thoughtful adoption of AI. - Establish a cohesive brand narrative across CoreStack and BetterCloud. - Strengthen alignment between Marketing, Sales, Product, and Customer Success. - Elevate brand awareness, market perception, and competitive differentiation. - Build a high-performing marketing team that thrives in a fast-paced, growth-oriented environment. - WHY JOIN CORESTACK & BETTERCLOUD? This is an opportunity to shape the future of two innovative cloud software businesses at a pivotal moment. You'll play a central role in defining how we tell our story, accelerate growth, and build a modern, AI-powered marketing organization. If you're passionate about scaling high-growth technology companies, leading exceptional teams, and leveraging AI to transform marketing, we'd love to hear from you. COMPENSATION, BENEFITS & LOGISTICS Salary Range: $300,000 OTE This salary range represents BetterCloud’s good faith and reasonable estimate of the range of possible compensation for this role at the time of posting, and BetterCloud may ultimately pay more or less than the posted range. The final salary for this position will be determined in BetterCloud’s sole discretion, consistent with applicable law, and based on a variety of factors, including but not limited to the employee’s work experience, skills, and qualifications for the role, as well as the needs of BetterCloud’s business and other operational considerations. Incentive compensation is not guaranteed, and earning is subject to the terms and conditions of the applicable incentive compensation plan. Benefits: - Health benefits package (including medical, dental, vision) - Flexible spending accounts - PTO (sick leave, parental leave, vacation benefits) Location & travel: Remote - Limited Travel *Remote - Qualified applicants based on most states of the U.S.A. are eligible for this position. Note that there are a number of states from which this position cannot be held. Visa Sponsorship is not included in our hiring package. Applicants will need to be authorized to work in the U.S. EQUAL OPPORTUNITY BetterCloud is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration without regard to any protected characteristic. At Bettercloud, we believe that our employees' gender identity and expression, race, ethnicity, religion, origin, sexual orientation, physical or mental disability, age and other characteristics enrich our corporate culture and our workplace. That’s why we have a mission to foster a culture at BetterCloud that empowers, celebrates, and values our differences allowing us to bring our true self to work. DEI&B is core to who we are and what we do. From an employee-led Diversity Council empowering our differences, to multiple Employee Resource Groups (ERGs) creating a strong sense of belonging, to frequent outside speakers focusing on DEI&B topics, our commitment to DEI&B is non negotiable. Bettercloud is an equal opportunity employer and will continue to empower, celebrate and value our differences in order to grow community, safety and trust in our work environment. Join us and be part of an organization that celebrates and respects diversity. If you are interested in knowing more about our DEIB efforts, please visit our website: https://www.bettercloud.com/diversity/ https://www.bettercloud.com/diversity/